The document discusses social media and its rapid growth and impact on society. It defines social media as internet-based applications that allow users to create and share content. Examples provided include Facebook, which reached 50 million users in just 9 months, and YouTube, which hosts over 100 million videos. Both the opportunities and risks of social media are discussed, concluding that it should be used in moderation.

2. 1. INTRODUTION:
2. DEFINATION:
3. TYPES OF SOCIAL MEDIA:
4. HOW FAST SOCIAL MEDIA
DEVELOPS SOCIETY:
5. MERITS AND DEMERITS:
6. CONCLUSION:

3. INTRODUCTION
 Through the use of social media, people
can exchange photos and videos, share
news stories, post their thoughts on blogs,
and participate in online discussions.
 Social media also allow individuals,
companies, organizations, governments
and parliamentarians to interact with
large number of people.

4. DEFINITION
• Andreas Kaplan and Michael
Haenlein define social media as
"a group of Internet-based
applications that build on the
ideological and technological
foundations".

5. Types of social media

7. HOW FAST THE
SOCIAL
MEDIA IS
DEVELOPING
IN THE
SOCIETY

8. RADIO
38 YEARS
TO REACH
50 MILLION
LISTENERS

9. TELEVISION 13 YEARS
TO REACH
50 MILLION
VIEWERS

10. Internet
4 YEARS
TO REACH
50 MILLION
USERS

11. iPod
3 YEARS
TO REACH
50 MILLION
USERS

12. FACE BOOK
ADDED
100
MILLION
USERS IN
9 MONTHS

13. WIKIPEDIA
• IT HAS OVER 13 MILLION
ARTICELS.
• STUDIES IN IT ARE MORE
ACCURATE THAN
ENCYCLOPEDIA
BRITANNICA.
• IF YOU WERE PAID $1 FOR
EVERY TIME AN ARTICLE
WAS POSTED WIKIPEDIA
YOU WOULD EARN $156.23
PER HOUR.

14. YOU TUBE
• IS THE 2ND LARGEST SEARCH
ENGINE IN THE WORLD
• MORE THAN 100,000,000 VIDEOS

15. A SOCIAL MEDIA LIKE FACE BOOK,
IF IT WAS A COUNTRY,
IT WOULD BE THE WORLD’S 4TH LARGEST.
80% OF TWITTER,
USAGE IS ON MOBILE DEVICES,
PEOPLE UPDATE ANYWHERE , ANYTIME.

17. If Wikipedia were made in to a
book
it would be 2.25 million pages
long
and it would take you over 123
years to read

18. Most popular social
networking sites
 Face book - over 800,000,000 monthly visits
 Twitter - over 250,000,000 monthly visits
 LinkedIn - over 200,000,000 monthly visits
 Google+ - over 150,000,000 monthly visits
 Pinterest - over 140,500,000 monthly visits

19. •80% OF COMPANIES USES
SOCIAL MEDIA FOR
RECRUITMENT

21. ADVANTAGES
• Social Media reduces the
overall marketing cost.
• Social Media helps in offering
better customer services.

22. DIS-ADVANTAGES
• Some people may make fake
profile.
• Social Media can be a real
distractor and time waster.

23. CONCLUSION
Social Media has equal
merits and demerits.
It should be used in
limited scope.