1. RATE UR’ BEATS
BUSINESS AND OPERATIONAL PLAN
FaizalSheriff K
Sindhu
TEAM: THINK!
Oct 31st 2012

2. Business Plan
• Rate Ur’ Beats Mission 2014
– Reach out to each and every adult and encourage them to keep track
of their CVD Risk
• What are the services offered?
– CVD Risk Assessment
– CVD Risk Monitoring and Mitigation
– A Smart Locator that simplifies the life of the user to get his/her
screenings done
– Super Intelligent “Geo Reminder Services” a reminder service to
remind consumer when he or she is in closer proximities of the
biomarker provider’s locations
– “Chat Corner” a discussion forum for the consumers
– API for the value based insurance systems
– Self Supporting Advertisement API Framework

3. Business Plan contd..
• Who are my customers ?
– Each and every adult in US (free Program)
– Corporates and Insurance companies for ‘Value Based Insurance
Systems’
• What is the Strategy adopted to achieve the mission?
– A simple intuitive SEO compliant web solution that targets primarily
all Smart Phone Consumers(55% of US population) followed by
tablets and desktops with the only mission to engage users and
motivate them
• What is the value proposed to customers ?
– A handy intuitive, convincing solution for getting CVD risk assessed in
less than a few minutes at user’s convenience
– Win Win deal for Corporates and Insurance companies through
Value Based Insurance Systems API

4. Operational Plan FY 13
Resource No. of Man Tangible
Period Features Planned Expertise Hours Output Infrastructure
SEO Analyst 80
Software >> 50,000 users
>> SEO Enhancements Resources 400 access Rate Ur'
>> Track Your Beats - A Risk Tracking and Beats
Monitoring Feature Server >> A Base to raise
>> "Share it with your Buddy If you Care" Infrastructur revenue
First Quarter Enhancements e through
(Oct '12 - Dec '12) >> Self Serving Advertisement Framework Maintenance 360 Advertisement 2 Cloud Servers
>>"Geo Reminder"
to get the
screenings
completed
>>100,000 user
access
>> Self Serving Advertisement Framework >>Latest news in
Enhancements Heart Health and
Second Quarter >> Newsletter Feeds Software Medical
(Jan '13 - Mar '13) Resources 800 Advancements 3 Cloud Servers

5. Operational Plan FY 13 contd..
Resource No. of Man Tangible Infrastructur
Period Features Planned Expertise Hours Output e
>> A solid
networking platform
for the consumers
to discuss
>> Rate Ur' Beat consumers base framework on CVD
Third and
for Networking Site Risks,Preventions,
Fourth Quarter >> Base API framework for Value Based Mitigations etc..
(Apr '13 - Sep Insurance systems Software >> 250,000 user
'13) >> Big Data Integration Resources 1800 access 6 Cloud Servers
>> Sustainance and Enhancement of
Networking Site to involve physicians,
Pharmaceutical Experts and Med Students in
discussions with other Rate Ur' Beats
consumers
>> Sustainance and Enhancement of Base API
Framework
for Value Based Insurance Systems
>> Sustainance and Enhancement of Self Software
FY 14 Serving Advertisement API Resources TBD