2. What are we
doing?
We are creating a promotional video explaining
why students should come to our college. Our
goal is to highlight the key points to why our
college is the best place to unlock your potential.
We will also show the best areas of our college to
show why this college is superior to other
colleges. Our target audience is 15-to-19-year
old's as they are most likely to attend our college.
We are wanting to use a range of camera angles
and different shots. We are wanting to show areas
of the college that will catch the audience's eye as
well as educational side of it.
3. Initial Idea
Shot 1- Entrance.
Shot 2- Square yard with interview.
Shot 3- VPA (creative media) building+ a list of all the other course study in
the building.
Shot 4- Starbucks(handshake with one employees)
Shot 5- The den.
Shot 6- The library.
Shot 7- Directions
Shot 8- The gym with joke
Shot 9- College Logo
Image showing for 5-10 seconds, video showing for 15-20 seconds.
4. Our Plan
Our plan is to do a tour like advertisement showing the
key aspects of our college using still shots and video
shots. We plan to make the intro quite similar to the outro
by starting and finishing in the same place but a bit
different. We are wanting to interview some students
explaining what made them choose this college and what
they enjoy about it. We are going to use this as a voice
over while we show the college and its facilities. To
understand what we wanted to put in the advertisement,
we asked ourselves 'what made us come to this college'
and we used these questions to come up with ideas of
shot that we could take. We also took into consideration
of other reasons why students have chosen Sunderland
College. We want the video to be full of energy, have
enthusiasm as well engaging our audience. To create the
energy, we are planning to have a few jokes to put a smile
on their face.
6. Question for interviews.
1- What inspired you to come to Sunderland college?
2- What course did you decide to study and why?
3- How are you enjoying college so far?
4- If there was anything you could change about the college, what would it be
and why?
5- Would you recommend this college to anyone?
10. Reasons why we didn’t keep certain recordings
The lighting on some shots were not up to standard such as a hallway shot which took us many attempts
due to the poor lighting.
