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HOW DISRUPTIVE
LEADERS DRIVE
CHANGE AND
INNOVATION
Disruption and leadership
might seem opposing forces.
Here's how the best leaders
reconcile the two.
by Faisal Hoque
founder of:
On its face, leadership's goals
don't seem to line up with
dictionary definitions of
disruption.
Disrupt means:
(verb dis-rupt dis- rəpt) to cause
(something) to be unable to
continue in the normal way; to
interrupt the normal progress or
activity of (something).
For all the
buzzworthiness of the
term "disruption," the
fact is that the
competitive pressure to
innovate and shake up
established markets is
too powerful for
companies—and the
people who lead them—
to disregard.
Disruptive leadership isn't about
change for the sake of change. It's
about integrating change into the
modus operandi of the company—
which, of course, is easier said than
done.
The Disruptive
Imperative
Disruptive leaders are
always testing to make sure
their companies' strategies
are still effective—and say
so when they aren't.
They relentlessly
pursue the truth
Disruptive leaders
empathize with
their teams and
involve them in
their thinking.
Not to guide an organization along a
familiar course during difficult
times, but to keep the ship steady as it
steers in a new direction.
They guide others
through Chaos
Leading by consensus has its
place in the business world, but
you can't focus-group your way
to an effective new playbook
when the landscape changes
abruptly.
They're Decisive
The word "normal" doesn’t exist in a
disruptive leader’s vocabulary—once
something has become normal, it's
probably obsolete.
They break the rules
and write new ones
Leading disruptive innovation means
getting used to incredible levels of
uncertainty.
Modifying your assumptions and
adapting your plans depending on
your results is the standard practice of
the most effective disruptive leaders.
They thrive on
uncertainly
Shadoka’s por,olio of offerings enables
entrepreneurship, growth, and social
impact. Our customers and partners
aspire to create sustainable value. They
are focused on repeatable and
measurable impact. We enable their
aspira9ons.

We bring together the management
frameworks, digital pla,orms, and
thought leadership for:

•  Evalua@on, execu@on, and
monitoring of programs
•  Scaling sales, revenue, and
profitability
•  Crea@on and management of digital
communi@es and marketplaces
About SHADOKA
Follow us @shadokaventures
shadoka.com
About Me
Founder of Shadoka and other
companies. Shadoka enables
entrepreneurship, growth, and social
impact. 

Formerly of GE and other global
brands. Author of several books,
including Everything Connects – How to
Transform and Lead in the Age of
Crea:vity, Innova:on and
Sustainability (McGraw Hill, 2014) and
Survive to Thrive – 27 Prac:ces of
Resilient Entrepreneurs, Innovators,
And Leaders (Mo@va@onal Press, 2015).

Follow me @faisal_hoque
faisalhoque.com

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How Truly Disruptive Leaders Drive Change And Innovation

  • 1. HOW DISRUPTIVE LEADERS DRIVE CHANGE AND INNOVATION Disruption and leadership might seem opposing forces. Here's how the best leaders reconcile the two. by Faisal Hoque founder of:
  • 2. On its face, leadership's goals don't seem to line up with dictionary definitions of disruption. Disrupt means: (verb dis-rupt dis- rəpt) to cause (something) to be unable to continue in the normal way; to interrupt the normal progress or activity of (something).
  • 3. For all the buzzworthiness of the term "disruption," the fact is that the competitive pressure to innovate and shake up established markets is too powerful for companies—and the people who lead them— to disregard.
  • 4. Disruptive leadership isn't about change for the sake of change. It's about integrating change into the modus operandi of the company— which, of course, is easier said than done. The Disruptive Imperative
  • 5. Disruptive leaders are always testing to make sure their companies' strategies are still effective—and say so when they aren't. They relentlessly pursue the truth
  • 6. Disruptive leaders empathize with their teams and involve them in their thinking.
  • 7. Not to guide an organization along a familiar course during difficult times, but to keep the ship steady as it steers in a new direction. They guide others through Chaos
  • 8. Leading by consensus has its place in the business world, but you can't focus-group your way to an effective new playbook when the landscape changes abruptly. They're Decisive
  • 9. The word "normal" doesn’t exist in a disruptive leader’s vocabulary—once something has become normal, it's probably obsolete. They break the rules and write new ones
  • 10. Leading disruptive innovation means getting used to incredible levels of uncertainty. Modifying your assumptions and adapting your plans depending on your results is the standard practice of the most effective disruptive leaders. They thrive on uncertainly
  • 11.
  • 12. Shadoka’s por,olio of offerings enables entrepreneurship, growth, and social impact. Our customers and partners aspire to create sustainable value. They are focused on repeatable and measurable impact. We enable their aspira9ons. We bring together the management frameworks, digital pla,orms, and thought leadership for: •  Evalua@on, execu@on, and monitoring of programs •  Scaling sales, revenue, and profitability •  Crea@on and management of digital communi@es and marketplaces About SHADOKA Follow us @shadokaventures shadoka.com
  • 13. About Me Founder of Shadoka and other companies. Shadoka enables entrepreneurship, growth, and social impact. Formerly of GE and other global brands. Author of several books, including Everything Connects – How to Transform and Lead in the Age of Crea:vity, Innova:on and Sustainability (McGraw Hill, 2014) and Survive to Thrive – 27 Prac:ces of Resilient Entrepreneurs, Innovators, And Leaders (Mo@va@onal Press, 2015). Follow me @faisal_hoque faisalhoque.com