Just made a business plan for Outfitters Pakistan. Business plan just show how Outfitters can take advantage of technology to implement e-commerce with brick and mortar model.

1. e-Outfitters

2. Enable ‘E’ for Outfitters
You can easily think this model as an e-franchise that will not only sell products
but will also market your products & brand over Internet.
We will sole responsible to manage ecommerce operations as e-franchise and will
require access of your products to deliver them to customers at right time.
This deal is a good model of Win-Win situation reflecting mutual benefits. We are
looking forward to thing done in good way.
Customers
• Customers are directly connected
Ecommerce
• The Virtual Shop
Outfitters
• Company have direct communication with customers.

3. • Today in modern era people seek Internet as primary source of information
about all activities of life from education, religious, buying. We understand
these needs and can implement e-commerce model for Outfitterss for mutual
benefits that generates extra sales. This will increase brand awareness where
every customer now having Internet usage.
Brand awareness.
• e-commerce is affordable in terms of investment & development. It does not
require having physical store front, space etc. Its setup is cheaper than physical
setup and ROI can be bigger than traditional business model depending upon
the e-commerce model.
Affordability
• having a website on Internet is not enough in this time. Website just indicate
that you are alive on the Internet, but when you offer online sales services
where customer can buy products from sitting at home, thus you are speaking
customer’s language to facilitate them.
Competitor advantage
• traditional business model is bounded to have limits to customer market. E-
business have no physical limits, it can reach anywhere in the world where you
can spread and serve the clients. Thus the expanded market will adds extra
values in terms of sales, good will and profits.
Increased Sales
• traditional business only allow certain time to do the business. E-business
eliminates this restriction and putting the business serving alive all the time
24/7.
24/7 Service
• in traditional business it is not possible to sell off season products due to stores
space limitation. E-business also removes this barrier by providing the limitless
inventory catalogue, where you can offer off season products at special
discounts thus generating revenue before the season comes, and profits.
Sell “off Season products” easily

4. The e-marketing, e-branding and e-business
We have strong background for online marketing, Search Engine Optimization,
Search Engine Marketing & Web Development.
We will be sole responsible to manage ecommerce operations, technical
development,product shoot & catalog management, inventory, orders, shipment,
payments and software development. In the other hand Outfitterss will only give
access to its inventory managing at anywhere factory or a special space.

5. e-OutfittersCRM
Brand Buzz
Email
Marketing
Social
Media
Marketing
Listen
Customers
Directly
Business
Inteligence

6. Business
Inteligence
Real
Reporting
Real Facts

7. Website Traffic Reporting

8. Email Marketing Campaign Reporting