1. Rowena Bergen F. Cirilo, RN
Master of Public Health
Public Health Education
2. • Monitor Health Status and solve community health
problems.
Communication role: Deliver relevant health status
information to communities, particularly changes in rates
that suggest the need for intervention; provide an
opportunity for communities to voice concerns about
perceived health problems.
3. • Diagnose and investigate health problems and health
hazards in the community
Communication Role: Notify individuals and communities of
potential health hazards(e.g issue traveler’s advisories in
areas with known vector-borne disease transmission)
4. • Inform, educate and empower people about health
issues.
Communication Role: Use multiple levels of
communication, including social marketing and community
education, to bring about healthy lifestyle
5. • Mobilize community partnerships and action to identify
and solve health problems.
Communication Role: Assist in the development of
coalitions and partnership that will lead to collaborative
action.
6. • Develop policies and plans that support individual and
community health efforts.
Community Role: Inform the public about new laws that
affect health, such as laws protecting the confidentiality of
human immunodeficiency virus/acquired immune
deficiency syndrome information; share draft planning
documents with stakeholders as a means to receive input
to generate investment in outcomes
7. • Enforce laws and regulations that protect and ensure
safety
Communication Role: Share information with the regulated
community to facilitate the adherence to proper licensing
and safety standards; ensure easy access(e.g. Web site
availability) to the required forms and rules relating to
licensing and regulations
8. • Link people to needed personal health services and
ensure the provision of health care when otherwise
unavailable:
Communication Role: Inform medically undeserved
populations about opportunities for health care and the
need for preventive services
9. • Ensure a competent public health and personal health
care workforce.
Communication Role: Inform public health practitioners and
health care providers about training opportunities, such as
satellite video-conferences.
10. • Evaluate effectiveness, accessibility and quality of
personal and population-based health services.
Communication Role: Inform policy makers about the
efficacy of population-based health services.
11. • Research for new insights and innovative solutions to
health problems.
Communication Role: Publish results of applied research in
peer-reviewed journals so that other agencies can translate
findings into more effective public health practice.
12. Purpose Communication
Channel
Intenden Audience
Disease Outbreak
Announcement
News media General Public
Research Study results Scientific Journal Public health
practitioners
Policy recommendations Newspaper (co-ed piece) Policy makers
Behavioral
Change/Social Marketing
Television
spots/commercials
General Public
New program initiative Press Conference General Public
Outreach Lay health workers Ethnic communities
Strategic Planning Community meeting Community members
General Health
Information
Health Fair Community members
13. • With advances in information technology, the influence of
the media has broadened enormously. Today, many
children spend more time with media (such as
internet, mobile phones, television, and music) than they
do at school.
14. • Newspapers, television and radio stations often are
flooded with hundred of news releases each day. Only a
few manage to get incorporated into the main news. In
addition to the above tips on writing a press
release, other strategies to improve having a press
release noted by the media include the following.
• Faxing or e-mailing the news release to the appropriate channes.
A faxed or e-mailed news release stands a better chance of
coverage than a mailed news release. These methods convey a
greater sense of immediacy than mailing a release.
• Avoiding firing off release too frequently because there will be a
diminution of overall interest.
15. • Involve in-person interviews, usually with multiply
reporters representing multiple media agencies.
16. • Accuracy
• Preparation
• Promptness
• Completeness
• Honesty
• Clarity
• Appearance
• Admit a mistake
• Never say “No Comment”
• Avoid unforgivables
