2. Why are R&B music videos a popular genre?
A lot of music videos are defined as ‘’mainstream’’ they have been distributed by
major record label companies and have been shared globally. Audience in this
genre often accept what they are shown on screen. Audience can use media for
different reasons and can sometimes oppose against songs. This is mainly because
of the polysenic nature side of music because there are several meanings and
readings and you cant always predict how an audience will respond.
R&B music videos are always available. It is shared globally and always reachable.
In some videos you can notice the high production values too which entices the
view of things.
A lot of artists target their audience by creating songs and a narrative that they
can relate too. They appeal to the audience using effective camera angle close ups
and choreography. Some artists end up establishing an emotional connection with
the audience which leads to the success if it.