This document outlines a campaign proposal called "Give the Tiger a Lifeline" aimed at raising awareness about saving tigers in Bangladesh. The proposal targets 11 groups including the Bangladesh cricket team, universities, forest rangers, and celebrities. It details targeted media like a website and social media to engage these groups. The operational plan describes 16 activities over two weeks including a cricket team wearing special jerseys, a mobile game, running events, and engaging local communities. The justification explains how involving influential groups like the cricket team can significantly increase the campaign's reach among Bangladeshis.

1. Name : Fahmid Khan
Institution: University of Dhaka
Department : Marketing

2. Big Idea
Give the Tiger a Lifeline & Save our National Pride
Now or Never
Target Groups
1. Bangladesh Cricket Team and Board
2. Big & renowned corporate groups operating in Bangladesh like GP,Unilever, Sqaure,ACI, Aftab group etc
3. Local community surrounding of “Sundarbon” and people who earns through Sundarbon
4. University and School Students and Young Adults
5. Forest Rangers in Sundarbon
6. Forest Department-Government of the People’s Republic of Bangladesh
7. Animal Lovers
8. Cultural Organization(National Heritage Foundation of Banglades,Udiche, Chayanot)
9. TV & Facebook celebrities or Facebook group which has large fan followers( Tahsan,Auib Bachu, First
Youtuber of BD Salman Muktadir)
10. World wide Fund (WWF)
11. Youth(Age between 15 to 32)

3. Targeted Media
1. Website (Givetigerlifeline.com) the interactive website to build a two way
relationship between the public and the cause.
2. Integrated social media and email campaign(Make the content viral enough to be
shared through Facebook,twitter & Youtube)
Targeted Media
1. Website (Givetigerlifeline.com) the interactive website
to build a two way relationship between the public and
the cause.
2. Integrated social media and email campaign(Make
the content viral enough to be shared through
Facebook,twitter & Youtube)
3.Print media advertising( Newspaper & Magazines)
4. Billboards
5.Wall Postering
6. Word of mouth(Every involved people with the
campaign must tell about it at least 200 other people
who are not involved with the campaign)
7. TV ( Media partnership with Channel I, Gazi Tv)
9. Press coverage( meet jounalists)
10. Radio(Radio Furti,Radio Shadhin)
Operational Plan
1. Duration of the campaign: Two weeks and The
campaign will start on International Tiger Day( July
29) and every year , we will repeat the campaign.
2. Develop the website(Givetigerlifeline.com) through
which it disseminates about news, events and projects
issues related to tigers and also includes gallery. The
website provide Sample Letter for the visitors to
cut,paste ,sign and send to Ministry of Environment &
Forest, Editors of newspapers, PM office and president
office and all the email addresses will be provided
there. This is to be done create pressure on them to
take the matter seriously.
3. Bangladesh cricket team wears a special jersey to
support the cause.Famous players like Sakib Al
Hasan, Masrafi Mortoza, Musfiqur Rahim upload a 15
seconds video in their Facebook fan page.
4. Develop an Android game to save tiger where
Hunters and poachers will run after tigers but player
of game’s task is to catch or kill hunters and poachers.
((Fun Game))

4. Operational Plan….
5. Hash tag can be used as #givetigerlifeline through Facebook and twitter and a
Youtube channel will be opened (Give tiger lifeline) where documentary about tigers
and celebrity’s video of 15 second will be uploaded to support the cause.
6. “Great Tiger Run” is running competition where participates have to run wearing tiger like outfit or mask . This
event can be sponsored by corporates of Bangladesh.
7. Local people who lives in sundarbon or surrounding area, for them, cultural program will be arranged to motivate
and educate them not to kill tigers and help poachers.
8. Special program for Forest Rangers and coast guard will be arranged and special meal will be served. They will be
awarded with crest for their bravery to rescue forest from poachers and criminals and also to motivate and
educate them how to save tigers.
9. University and school students will rally together in their cities and they should upload pictures and videos with
#givetigerlifeline
10. “Nail it for tiger” event is for girls who paint their nails with tiger pic and upload the nail selfie in social media and
include #givetigerlifeline with it.
11. Stylish t-shirt,wrist band, cap,mug and key key ring will be produced and sold and the earnings will be donated to
“Give Tiger a Lifeline”. This will surely attract youth as these things are style symbols.
12. Special sms marketing campaign with help of teletalk and GP.
13. TV celebrity like Tahsan or cricket player like Sakib Al Hasan can be the Campaign Ambassador.
14. Billboards will be erected in major locations and through Radio, a special program will be launched named
“Bagh Mama Sings”
15. Corporate Partnership with companies like GP,Unilever to support the cause and the campaign.
16. Tiger Mascot or character will be used every where.
17. Episodic news must be published in “The Daily Star” and “Prothom Alo” through the campaign and documentary
TV
shows should be aired in Gazi TV and Channel I about the present condition of tiger and how hunters and poacher
are killing them

5. Justification of the Idea
This campaign idea is designed keeping in mind all walks of life but more focus is given on youth –the future generation.
My first target group is Bangladesh cricket team because they use tiger symbol more often than anyone else. So
involving them with the campaign will be a great leverage itself. Big corporate houses can be sponsor and they can do
their CSR activities through donating money to save tiger and because of their involvement, it will be much more easier
to spread news that tiger’s lifeline is on stake. Youth is Bangladesh’s power . So a campaign like that without university
and school students is unthinkable. The campaign aim is to create awareness and do everything needed to save tigers,
so involvement of people is a must. Through targeting TV and Facebook celebrities, the campaign can reach more
people . The celebrities has huge fan followers so when the celebrities request their fans to be aware that will work for
the campaign. Forest rangers and forest department are actually in the rescue mission so it is much more important to
motivate and educate them to save tiger to save eco-system.
The targeted media is selected based on target groups. To be reach all this groups , the campaign has to use these
media. Most of concerned people nowadays are connect to internet so reach that level of people, a website and
Facebook is a must. Basically, content marketing, we can reach many more people if we can make the content viral and
that our aim should be.
At least 10 lac people can be aware through the campaign without the involvement of Bangladesh Cricket team but
once they put the special jersey to save tiger , we can expect more than 85 lac people’s reach.
It is more important to reach the right groups of people rather than to reach many people who actually can not help the
cause .In this campaign idea, it focuses more on those people who can actually help to save tiger and their identity.

6. Thank you
Let the Tiger Roar