A primer for those new to social media who want to know what it's all about and how to get started!

1. MSOE Summer in the City, 2012
BUILDING A SOCIAL MEDIA HOME BASE

2. FOCUS
 “Entry Level” Social Media
 Personal vs. Professional Purpose
 Understanding Social Media
 Developing a Personal Social Media Strategy
 Privacy and Security
 How to Begin
 The Future?

3. QUOTE
 Computing is not about computers any more.
It is about living.
Nicholas Negroponte
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_computers.html#38ppeR2mefRh14wG.9
9

4. SOCIAL MEDIA ON SOCIAL MEDIA
 Social Media Revolution 2012

5. OPTIMIZING YOUR SOCIAL WEB PRESENCE
 Interactivity
 Sharing
 Collaboration
Web Web Web
1.0 2.0 3.0

6. AUDIENCE STATUS – SOCIAL MEDIA USE
 Do you currently have an account on:
 Facebook?
A Blog?
 Twitter?
 LinkedIn?
 YouTube?
 Flickr?
 How much do you use these tools?
 How much do others use these tools?

7. PRIVACY AND SECURITY
 Assume PERMANENCE
 Use CAUTION
 Only access from the OFFICIAL site
 Don’t share PERSONAL data
 Assume everything is PUBLIC

8. QUOTE
 Getting information off the Internet is like
taking a drink from a fire hydrant.
Mitchell Kapor
Read more at
http://www.brainyquote.com/quotes/topics/to
pic_technology.html#uv28WEzfQekOVmbQ.
99

9. START HERE…
 Create a blog – WordPress, BlogSpot,
Tumblr
 Create a Facebook account
 Create a Facebook page (business)
 Create a LinkedIn account
 Get a Twitter account
 Get a Flickr account
 Get a YouTube account

10. BLOGS AND BLOGGING
 Web Log
 def (wikipedia.com) - "A type of website with
regular entries of commentary, descriptions
of events, or other material such as graphics
or video.“

11. WHY BLOG?
 Be “heard”!
 Constantly updated content
 Gives visitors a reason to return
 Become an EXPERT in your field
 Search Engine Optimization
 ENGAGEMENT with others

12. CREATE A FREE BLOG ACCOUNT
 Example: wordpress.com
 Research and select a blog site:
http://blog-services-
review.toptenreviews.com/
 “NOW that I have a blog,
what should I do with it?”

13. HOW TO BLOG?
 Add a minimum of 2 entries per month
 1000 words or less per entry
 Blogs are NOT press releases
 Include interactive/multimedia element with
EACH post
 Enable comments
 Only filter comments if explicit or spam
 Integrate all of your other social media platforms

14. FACEBOOK – PERSONAL AND BUSINESS
 Connect
 Share
 Archive
 Raise awareness
 Build community

15. CREATE A FACEBOOK ACCOUNT
 Go to: Facebook.com
 Critique of Facebook
 Facebook Privacy Settings
 10 Facebook Privacy Settings You Need to
Know
 NOW I have a Facebook account,
how do I “facebook”?

16. HOW TO “FACEBOOK”…
 EVERYDAY:
Read, respond, share, post
 WEEKLY:
Feed your blog posts.
 Use the paid advertising
 IMPORTANT:
Friend pages are for individuals;
Fan pages are for businesses.

17. LINKEDIN – PROFESSIONAL NETWORK
 Your virtual resume?
 50+ million accounts: individuals and groups
 The best Rolodex EVER
 Connect and Re-connect
 Lead generation

18. HOW TO GET LINKEDIN…
 Create an account: linkedin.com
 NOW that I have a LinkedIn account,
how do I get linked in?
 Create a personal profile
 Send link requests to direct contacts
 Send link requests to others
 LinkedIn Best Practices
 LinkedIn Best Practices for Entrepreneurs

19. HOW TO GET “LINKED IN”…
EVERYDAY
Follow up on messages/requests
Check in on your contacts
Post a status update.
WEEKLY
Feed your blog posts
Answer questions/Make recommendations
Join groups
Use the search feature for lead generation
Get serious, and get focused!

20. TWITTER – NOT JUST FOR THE BIRDS
 Send or receive 140 character messages (TWEETS)
 You opt in to FOLLOW users whose content you
want to receive.
 100+ million users/20% active
 Very engaged and active
 Stay in touch
 Search/lead generation
 Tweets indexed by Google

21. HOW TO TWITTER…
 Create an account: twitter.com
 Twitter Best Practices
 NOW that I have a twitter account…

22. JOINING THE TWITTERATI…
 DAILY:
Post links, “retweet” content, share your blog
 Engage prominent personalities
 Feed your blog
 Press release distribution
 Search.twitter.com
 Use it or don’t make one

23. YOUTUBE – BECOME A STAR (CAREFULLY)
 2 billion videos watched daily
 No. 2 search engine after Google (?)
 Reaches visually-oriented market
 Improves search optimization

24. HOW TO YOUTUBE…
 Get an account: youtube.com
 Now that I have a YouTube account…

25. HOW TO YOUTUBE…
 QUARTERLY:
 Post a new video
 MONTHLY:
 Share other Youtube content
 Integrate into your blog with embed feature.
 Invest in a video camera/hire a video production company
 VIDEO TOPICS to CONSIDER:
 Use "photo-based" video software with animation
 Create how-to tutorials
 Create video tours of a facility, or event wrap ups.
 Post videos as "replies" to already existing and related
content.

26. THE FUTURE
 Mobile, mobile, mobile…did I mention
mobile?
 Pinterest – already here, and growing
 Diaspora – open source social networking
 “The Dynamic Customer Journey”
 Sunset of Email Marketing?
 Creation of unique new jobs/career paths

27. MORE ON SOCIAL MEDIA/SOCIAL BUSINESS?
 MSOE + 7 Summits Agency bring you:
 Certification 1:
Social Media Specialist
 Certification 2:
Community/Social Media Manager
 Certification 3:
Social Business Strategist
 Learn more/sign up at:
http://bec.msoe.edu//social_media/