A brief background and social media presentation on Celine Dion

1. Celine Dion
The Canadian Legend
By Fadia Mamo

2. Background
 Born in a rural French Canadian hometown called Charlemagne
(a small town 30 miles east of Montreal, Quebec, Canada)
 She is the youngest of 14 children of a highly musical family
 Began to sing and perform at the age of five
 At the age of twelve, together with her mother and one of her
brothers, Celine composed a French song which would forever
change the course of her life.
Celion Dion (2014). Biography: The Journey so Far.
Retrieved from http://www.celinedion.com/ca/biography

3. Background
 Has “earned music industry awards from around the world:
Grammy Awards in the US, Juno and Felix Awards in Canada,
and a World Music Award recognizing her status as the bestselling female artist of all time.”
 Has been called “the premier contemporary pop vocalist of the
Nineties.”
 In 1983, Celine was the first Canadian ever to receive a Gold
Record in France.
 Celine Dion is regarded as one of pop music's most influential
voices
 (Celine Dion Biography, 2014)
Celion Dion (2014). Biography: The Journey so Far. Retrieved from
http://www.celinedion.com/ca/biography

4. Best Hits

"A World to Believe In”

"My Heart Will Go On”

“To Love You More"

"The Power of Love"

"Beauty and the Beast"

"Because You Loved Me"

"It's All Coming Back to Me Now"

"Be the Man"

"I'm Your Angel“

"Where Does My Heart Beat Now"

"The Power of the Dream"

"When I Fall in Love"

"That's the Way It Is"

"A New Day Has Come"

"I'm Alive“

"I Drove All Night“

"Taking Chances"

5. Current Family

6. Online/Social Media Presence:
Official Website
http://www.celinedion.com/ca/home

7. Online/Social Media Presence:
Facebook Page
https://www.facebook.com/celinedion

8. Online/Social Media Presence:
Twitter Page
https://twitter.com/celinedion

9. Online/Social Media Presence:
Myspace Page
https://myspace.com/celinedion

10. Online Communities: Team Celine
Official Online VIP Club
http://www.celinedion.com/ca/teamceline-dion
Created and maintained by Celine Dion Online VIP Team Managers

11. Online Communities: Forums
http://www.celinedionforum.com/
Created and maintained by top fans of Celine

12. Online Communities: Fan
Communities
http://celinefan.org/
Created and maintained by top fans of Celine

13. Reaching to Audience and
Meaningful/Sharable content
 Regular postings for
opportunities to reach
to audience
 Fans are
liking,
sharing,
following and
posting
 Audience is
targeted and
engaged

14. Active Engagement with Fans
Perhaps it would be useful
for Celine to engage with
fans by beginning an
Instagram account!

15. Social push IRL/Post
consistently
 Celine and her team continues to be very active online
 Continuous opportunities for fans to enter contests and win
prizes for swag, tickets to concerts and meeting celine
 This is done mainly by fans following social media posts online
for directions
 Very effective system as Céline continues to have regular
opportunities for fans

16. Hope you enjoyed the
SLIDE show 