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Sistema de Opinión Interactivo
        Interactive Opinion System
The 1ST
    Social TV Network
                  en Español!
SOI TV WILL ATTRACT QUALITY SUBSCRIBERS
                                 They are the first to admit it. As the leading minority voice in the US, Latinos
                                 are opinionated. Latinos love to share their thoughts & sentiments on news, lifestyles,
O PITAINMENT                ®    sports, and general entertainment. Opitainment® engages this desire to connect
A NEW AND EMERGING GENRE.        and participate with
                                 the On-Air entertainment. SOi TV captures that multi-platform audience.


                 OF   TOTAL US           The Digital Age makes it more fun to watch Social TV over

 89 %            HISPANICS ARE
                 CONNECTED.
                                         Traditional TV. Social Media interactivity is a reality for general markets, untapped
                                         and emerging fast among Hispanics.



    UP AND                           Well-funded Corporate support; built & run by Seasoned TV Veterans;
    G ROWING !                       Available in 15 leading Hispanic TV markets in the USA.

                                       Our connected Hispanics are the early adapters.
  D IGITAL – S AVVY                    Remote control, Service Upgrade, Easy-Pay Billing. Consumers
   MULTICULTURAL HHS                   who understand and act on the marketing and value of your growing
                                       digital service offers.
Latinos



                            OPINIONS
O PITAINMENT ®
A NEW AND EMERGING GENRE.
And they have Opinions about everything…
Opitainment:
Opinion + Entertainment

SOi TV is pioneering Opitainment, a new
concept of converting the Opinion of the
latino audience into entertainment, 7 days
a week.

SOi TV monitors the entire process of the
Public Opinion experience from A to Z.
Checks & balances are in place
throughout the process; management of
feedback from the audience:
Opitainment works!                            Yes
                                         No
Engages TV Viewers.      Maybe
Engaged viewers     Neutral
are more loyal!

It shows Hispanic Public Opinion
on screen on real Time, 24 hours a day
SOi TV integrates Cross-Platform Hispanic Audiences




                         TV           Connected     Digital
                         Audience      Hispanic   Audience




89%   OFUS HISPANICS
      ARE CONNECTED
                       Our target is 89% of Total Hispanics
Latinos are CONNECTED!
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
Multiple Interactivity levels

                         2nd Screen
Phase 4                 Applications

                  Screen Interactivity Layer
Phase 3
                  TV Program Interactivity
Phase 2                (Original Production)


                  Live Opitainment Segments
Phase 1                 (National and Local)



           We include all connected Latinos
Hispanics also want to connect with TV…
and now they have SOi TV!
Consumer Generated Content


Traditional TV Content
Our highly-engaged
audience creates its own
content… which engages
them even more.
More fun to watch in

                     Soi TV




Traditional TV
More fun to watch in

                        Soi TV




Traditional TV
 Traditional TV
Integrated Multi-platform
www.soitv.com                       TV Screen
                     Mobile                       Twitter
SOITV                Carriers


@SOITV
            Apple                                           Facebook
           Android
YOSOITV      RIM



SOITV
                 Social                                YouTube
                 Digital
                Marketing
SOITV                            Google
                                PollDaddy       Web
                                 Ask.com
Followers in 4 months
    (10% of Univision)
Unique Visitors Daily in 4 months
Almost   likes in 4 months
SOI TV per inquiry & Direct Response Sales Matrix




TV advertisers are already seeing the results!
The 1ST
    Social TV Network
                  en Español!
And Social TV is
       already successful
in the US General Market!
Social TV
Best Practices
Hispanics will go
from must see TV to…
       must join TV!
3 Million plus Hispanic HH & growing….
Broadcast TV Digital Signal .3 signal, just above Telemundo    15 Top
                                                              Hispanic
                                                               DMA’s




         SOI TV IS UP & GROWING!
•   HD & SD Option,
•   INTEL SAT 805
24 hour programming, Premieres 12 hours daily
The Team



                                 c



WE ARE SEASONED TV ENTERTAINMENT VETERANS
25+ Years                        15 - 20 Years
   Network Administration           Network Launch & Distribution
   Strategic Planning               Socio-Economic Marketing
   Original Productions             Multi-national Content Syndication
   Consumer Brand Development       Award winning journalism
   New Business Development
We are experienced
TV Content producers
(5 hours of original programming daily)
There are enough newscasts. SOi TV brings you
an OPINIONCAST (“EL OPINARIO”). In real
time, we showcase what the multicultural
spectrum of latinos are thinking, feeling on the
facts, news and trending topics.

“El Opiniario” unveils the true, unscripted
sentiment of the Latino Community, in a non-
intrusive, appealing interface of statistics,
contrast, and graphics.
Opitainment Segments
During commercial breaks, 3X per
hour, 24X7, SOi TV airs Opitainment ®
Shorts. Our anchors ask questions,
promote contests, solicit the opinion
of the audience and share the results.
These micro-programs are at the pulse
of our interactive programming;
inquiries about our programs,
reactions to news, issues, trending
topics and more.
Guarever Tudei presents a
    space where experts of ANY
subject, from models and chefs,
to accountants and lawyers, can
     share their knowledge and
 experiences with the audience.
  Every night, Whatever Tonight
   will surprise you with a great
                      new guest.




Guarever Tudei
Great Portfolio
Of Acquisitions
Novela




         Juanita Román is a street singer who has the good or bad
         luck of meeting Alejandro Castillo. The handsome guy
         wants to make her a star. He bets a huge amount of
         money with his best friend over Juanita’s success.
         Alejandro takes the singer into her house, where she
         studies music, glamour, and everything else that will
         assure her success. Alejandro and Juanita fall in love.
The English Teacher is the story of
         an executive from a           humble
         background, who thanks to his work
         and tenacity becomes a high
         ranking executive, but since he
         doesn t speak English, must hire a
         teacher, and a love story flourishes.



NOVELA
5 Taxi drivers make a living fighting traffic, arguing with passengers and always
         alert of any danger awaiting. Each taxi service is an adventure
NOVELA
More fun to watch in


                           Variety
                           Talk Shows
                           Multinational
 Top        COMING SOON!   Reality
 Rated
 Series &
 Specials
DIGITAL-SAVVY MULTICULTURAL HHS
Converting the connected Hispanics that are already following SOI TV.
ON-air, ONline, ON social media, ON the Go!

We can compliment & promote:
• SOi TV viewers can watch in HD quality through your service offer.
• Drive your On Demand, Internet, value offer.
• Durable marketing support to convert @SOiTV twitter followers,
  SoiTV fans and SoiTV.com registered users to valued subscribers.
   – Exclusive electronic coupon for attractive discounts.
SOI TV is a great addition to your Line up
                                            UP AND GROWING
                                                Well Funded;
                                       In 15 top US Hispanic markets;
         Bringing Pay TV                  National Hispanic strategy

    QUALITY HISPANIC HHS
C ONNECTED │M ULTICULTURAL │E NGAGED

                                                   SEASONED JUDGMENT
                  O PITAINMENT ®                       Run to Grow by
                 Most exciting genre to        TV & New Media Industry Experts
               hit the Hispanic audience.
                       Harness the
                 power of Social TV!
Sistema de Opinión Interactivo
       Interactive Opinion System




  The first Social TV Network en Espanol
   Progressive entertainment for the connected Latino.


For more information, please contact:
 Camilo Bernal │ SVP Global Distribution│ t 786.497.4290 x423 │ m 786.346.4800 │ camilo.bernal@soitv.com

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Distribution

  • 1. Sistema de Opinión Interactivo Interactive Opinion System
  • 2.
  • 3. The 1ST Social TV Network en Español!
  • 4. SOI TV WILL ATTRACT QUALITY SUBSCRIBERS They are the first to admit it. As the leading minority voice in the US, Latinos are opinionated. Latinos love to share their thoughts & sentiments on news, lifestyles, O PITAINMENT ® sports, and general entertainment. Opitainment® engages this desire to connect A NEW AND EMERGING GENRE. and participate with the On-Air entertainment. SOi TV captures that multi-platform audience. OF TOTAL US The Digital Age makes it more fun to watch Social TV over 89 % HISPANICS ARE CONNECTED. Traditional TV. Social Media interactivity is a reality for general markets, untapped and emerging fast among Hispanics. UP AND Well-funded Corporate support; built & run by Seasoned TV Veterans; G ROWING ! Available in 15 leading Hispanic TV markets in the USA. Our connected Hispanics are the early adapters. D IGITAL – S AVVY Remote control, Service Upgrade, Easy-Pay Billing. Consumers MULTICULTURAL HHS who understand and act on the marketing and value of your growing digital service offers.
  • 5. Latinos OPINIONS O PITAINMENT ® A NEW AND EMERGING GENRE.
  • 6. And they have Opinions about everything…
  • 7. Opitainment: Opinion + Entertainment SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week. SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process; management of feedback from the audience:
  • 8. Opitainment works! Yes No Engages TV Viewers. Maybe Engaged viewers Neutral are more loyal! It shows Hispanic Public Opinion on screen on real Time, 24 hours a day
  • 9. SOi TV integrates Cross-Platform Hispanic Audiences TV Connected Digital Audience Hispanic Audience 89% OFUS HISPANICS ARE CONNECTED Our target is 89% of Total Hispanics
  • 15.
  • 16. Multiple Interactivity levels 2nd Screen Phase 4 Applications Screen Interactivity Layer Phase 3 TV Program Interactivity Phase 2 (Original Production) Live Opitainment Segments Phase 1 (National and Local) We include all connected Latinos
  • 17. Hispanics also want to connect with TV… and now they have SOi TV!
  • 19. Our highly-engaged audience creates its own content… which engages them even more.
  • 20. More fun to watch in Soi TV Traditional TV
  • 21. More fun to watch in Soi TV Traditional TV Traditional TV
  • 22. Integrated Multi-platform www.soitv.com TV Screen Mobile Twitter SOITV Carriers @SOITV Apple Facebook Android YOSOITV RIM SOITV Social YouTube Digital Marketing SOITV Google PollDaddy Web Ask.com
  • 23. Followers in 4 months (10% of Univision)
  • 24. Unique Visitors Daily in 4 months
  • 25. Almost likes in 4 months
  • 26. SOI TV per inquiry & Direct Response Sales Matrix TV advertisers are already seeing the results!
  • 27. The 1ST Social TV Network en Español!
  • 28. And Social TV is already successful in the US General Market!
  • 29.
  • 31. Hispanics will go from must see TV to… must join TV!
  • 32. 3 Million plus Hispanic HH & growing…. Broadcast TV Digital Signal .3 signal, just above Telemundo 15 Top Hispanic DMA’s SOI TV IS UP & GROWING!
  • 33. HD & SD Option, • INTEL SAT 805
  • 34. 24 hour programming, Premieres 12 hours daily
  • 35. The Team c WE ARE SEASONED TV ENTERTAINMENT VETERANS 25+ Years 15 - 20 Years  Network Administration  Network Launch & Distribution  Strategic Planning  Socio-Economic Marketing  Original Productions  Multi-national Content Syndication  Consumer Brand Development  Award winning journalism  New Business Development
  • 36. We are experienced TV Content producers (5 hours of original programming daily)
  • 37. There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics. “El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non- intrusive, appealing interface of statistics, contrast, and graphics.
  • 38. Opitainment Segments During commercial breaks, 3X per hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.
  • 39. Guarever Tudei presents a space where experts of ANY subject, from models and chefs, to accountants and lawyers, can share their knowledge and experiences with the audience. Every night, Whatever Tonight will surprise you with a great new guest. Guarever Tudei
  • 41. Novela Juanita Román is a street singer who has the good or bad luck of meeting Alejandro Castillo. The handsome guy wants to make her a star. He bets a huge amount of money with his best friend over Juanita’s success. Alejandro takes the singer into her house, where she studies music, glamour, and everything else that will assure her success. Alejandro and Juanita fall in love.
  • 42. The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn t speak English, must hire a teacher, and a love story flourishes. NOVELA
  • 43. 5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventure NOVELA
  • 44.
  • 45. More fun to watch in Variety Talk Shows Multinational Top COMING SOON! Reality Rated Series & Specials
  • 46. DIGITAL-SAVVY MULTICULTURAL HHS Converting the connected Hispanics that are already following SOI TV. ON-air, ONline, ON social media, ON the Go! We can compliment & promote: • SOi TV viewers can watch in HD quality through your service offer. • Drive your On Demand, Internet, value offer. • Durable marketing support to convert @SOiTV twitter followers, SoiTV fans and SoiTV.com registered users to valued subscribers. – Exclusive electronic coupon for attractive discounts.
  • 47.
  • 48. SOI TV is a great addition to your Line up UP AND GROWING Well Funded; In 15 top US Hispanic markets; Bringing Pay TV National Hispanic strategy QUALITY HISPANIC HHS C ONNECTED │M ULTICULTURAL │E NGAGED SEASONED JUDGMENT O PITAINMENT ® Run to Grow by Most exciting genre to TV & New Media Industry Experts hit the Hispanic audience. Harness the power of Social TV!
  • 49. Sistema de Opinión Interactivo Interactive Opinion System The first Social TV Network en Espanol Progressive entertainment for the connected Latino. For more information, please contact: Camilo Bernal │ SVP Global Distribution│ t 786.497.4290 x423 │ m 786.346.4800 │ camilo.bernal@soitv.com

Hinweis der Redaktion

  1. ----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
  2. Everyone has anopinionaboutabsolutelyeverything, and theywantto share it and knowwhatotherpeoplethink
  3. Everyone has an opinion about absolutely everything, and they want to share it and know what other people think
  4. Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  5. Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  6. Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  7. Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  8. Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  9. Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard
  10. Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard