The what and how of bringing digital and transformation together
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Simon Walker Stibo Systems
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The what and how of bringing digital and transformation together
- 1. January 2016 The What and How of Bringing Digital and Transformation together Simon Walker Director of Innovation @ Stibo Systems
- 2. Source | Forrester Research, European Cross-Channel Retail Sales Forecast, 2013 to 2018 Customers know what they want, when and where they want it Why is this important?
- 3. Cross-channel B2C sales are expected to reach €920bnby 2018 & B2B sales will top €1 trillion
- 4. When it comes to digital customer engagement, customers have high expectations regardless of touch point
- 5. EU digital sales are expected to reach 44%by 2018
- 6. 6. Executives continue to report high expectations for digital’s impact on company growth 71% expect that over the next three years, digital will result in greater top-line revenues Source | Cracking the digital code: McKinsey Global Survey results, McKinsey & Company
- 7. 7. The average life span of a company has been falling Digitization is placing unprecedented pressure on organizations to evolve ➡ 61 years in 1958 ➡ 25 years in 1980 ➡ 18 years in 2011 ➡ ?? years in 2016 Source | Six building blocks for creating a high-performing digital enterprise, McKinsey & Company Transition to digital isn’t just critical to beating competitors; it’s crucial to survival
- 8. 8. Are you a digital enterprise or not? 7% 32% 40% 16% 5% 8% 33% 40% 18% 3% 8% 35% 40% 15% 3%3% 33% 43% 15% 8% 12% 36% 32% 12% 8%7% 33% 33% 23% 3% 8% 25% 42% 17% 8%8% 15% 62% 8% 8% 5 - We are a true digital enterprise 4 3 2 1 - We are a traditional structured business Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
- 9. 9. So what are customers looking for? Consistent customer experience An engaging, personalised experience Access to rich, relevant information
- 10. 10. Sounds like a lot of work. How do companies achieve this?
- 11. 11. Companies must address key organisational issues before digital can have a truly transformative impact on their business
- 12. 12. When companies depend on silos of teams, data, and processes, it makes it extremely difficult to scale, optimise and measure KPIs
- 13. 13. What are the top 5 barriers to achieving digital transformation? 54% 46% 77% 77% 69% 25% 33% 50% 58% 42% 47% 60% 53% 60% 67% 64% 36% 68% 60% 80% 50% 55% 53% 63% 45% 43% 50% 45% 48% 53% 60% 58% 68% 60% 70% 51% 51% 58% 59% 61% Too much data in silos The need for external support Legacy data impacts Unexpected complexity Lack of consistent data across the business Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
- 14. 14. Systems & data need to be fully integrated across all customer touch points
- 16. 16. Because, customers want to know what assortments you have, what products are in stock and where, what they look and feel like, what other customers are saying and buying, product recommendations and more
- 19. 19. Gain visibility across all locations
- 20. 20. Understand the customer journey
- 21. 21. Connect customers to relevant information to drive engagement & increase satisfaction
- 22. 22. Master all critical data domains A true multidomain solution u Businesses processes are not restricted to a single data type u Provides deep insight into your business to make better business decisions u Enables your business to be more agile in responding to changes in the market Product LocationSupplier Customer
- 23. 23. Complete Accurate Efficient One View – centered on actionable insights and real-time analysis
- 24. 24. The What & How of Digital Transformation What Digital investments implemented by the organization ü Customer experience ü Operational processes ü Automation ü Digital skills & initiatives How Senior executives drive change ü Creating and communicating the vision ü Establishing governance ü Measurement mechanisms ü Building a digital-ready culture
- 25. 25. What are the real benefits? 77% 54% 69% 77% 69% 58% 67% 50% 58% 42% 83% 80% 87% 93% 80% 60% 72% 80% 72% 72% 68% 70% 53% 63% 73% 50% 48% 58% 55% 65% 78% 80% 80% 83% 90% 68% 68% 69% 72% 74% Improved competitive position within your market Greater agility within IT to meet the business needs Improved data management Increased cross collaboration between departments Better ability to meet customer expectations Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
- 26. 26. How do you measure success? 77% 77% 69% 77% 77% 42% 25% 75% 58% 75% 80% 83% 83% 77% 90% 56% 60% 76% 76% 72% 70% 73% 60% 68% 78% 68% 60% 53% 55% 65% 73% 78% 78% 80% 80% 69% 69% 69% 70% 77% Faster time to market for new products/services Increased market position Higher quality services/products Greater level of customer engagement Higher levels of customer satisfaction Total UK France & Switzerland Germany & Switzerland BeNeLux Spain Denmark Sweden
- 27. 27. Get to Know Stibo Systems 18offices worldwide with global headquarters in Aarhus, Denmark 500+ employees Parent company, Stibo A/S, founded in 1794 Stibo Systems established in 1976 Privately held AAA rated 30% YOY growth 250+ customers