Wim Griffioen from Qhuba on the Omnichannel Marketing Seminar by Faces of Content

1. The Strategy Execution Network!
Shopping2020
&
PIM
[
Product
Informa8on
Management
]
Wim Griffioen
Schelle België
November 25, 2014

2. The Strategy Execution Network!
Agenda
• Qhuba / Intro
• Shopping 2020 & PIM Expertgroep
• PIM Enquete resultaten 2014
2

3. The Strategy Execution Network!
Qhuba
profile
3
• Founded in 2008
• Qhuba supports customers in turning Business Strategy into operation
(business transformation)
• Qhuba is a network-based organisation with 70+ senior professionals
(partners, associates and employees) with proven track record in
execution: “they have done it”.
• Qhuba services include:
• Project and Portfolio Management
• Interim Management
• Executive Search (from operations up to CIO level)
• Enterprise Architecture
• Master Data Management
• eCommerce
• Payment and loyalty

4. Qhuba
supports
customers
with
the
Transforma8on
Customer
Marketing"
Customer Marketing"
The Strategy Execution Network!
to
Omnichannel
Retailing
"
"
"
"
"
"
"
"
"
" " Qhuba Service"
"
" " Non-Qhuba service"
BI / "
Big Data"
MDM"
Loyalty"
eCommerce"
Cards &
Payment"
Supply
Chain
Management"
Marketing"
BI / "
Big Data"
Product"
MDM"
Loyalty"
eCommerce"
Supply Management"
Project and Portfolio Management"
Interim Management"
Enterprise Architecture"
Executive search"
4

5. The
P-­‐MDM
(PIM)
solu8on
The Strategy Execution Network!
Retail shop
5
Product
Informa8on
Maintenance
PIM
Database
Mul8
channel
Publica8on
(DB-­‐Publishing)
Integra8on,
Data
QA
&
repor8ng
Product
Onboarding
via
Web
Portal
Web
Call Centre
CD
Catalogues
Brochures

6. Organisa9e
/
Processen
/
Systemen
The Strategy Execution Network!
Organisa9e
Processen
Data
Systemen
6
Raci
Eigenaarschap
Gebruik

7. The Strategy Execution Network!
Qhuba
customers
7
Qhuba customers Qhuba PIM customers
7

8. The Strategy Execution Network!
Shopping2020
+
de
PIM
Expertgroep

9. The Strategy Execution Network!
Shopping2020 & PIM !
9
" Shopping 2020
" Initiative by webwinkel Nederland
" Research (june’13 – april’14)
" Outlook of BtB and BtC shopping in 2020
" 19 reports with over 1600 pages output have been created
" 9 action programs have been defined
" Action phase (may’14- feb’15)
" 30 expert groups, including Product Information Management,
hosted by GS1 and chaired by Qhuba
" 23 companies (manufacturers, wholesalers and retailers participating)
" PIM platform will continue in 2015 onwards with Qhuba as facilitator/
chairman
9

10. The Strategy Execution Network!10

11. The Strategy Execution Network!11

12. hBps://www.shopping2020.nl/Product_Informa9e_Management
The Strategy Execution Network!
12

13. Product
Informa9on
Management
The Strategy Execution Network!
13

14. 2
voorbeelden
Product
Data
• Food
(www.cupasoup.nl)
• Non-­‐
Food
(cup
video)
The Strategy Execution Network!
14

15. The Strategy Execution Network!
De
2014
PIM
Enquete
(NL)

16. PIM
Enquete
resultaten
(NL)
• Doelgroep
The Strategy Execution Network!
/
Respondenten
• PIM
Stand
van
zaken
• Data
kwaliteit
/
Governance
• PIM
Voordelen
/
Toekomstvisie
16

17. Doelgroep
/
Respondenten
Online enquete
- Via GS1 & Shopping2020 &
Qhuba e-mail-lists
- Doelgroep Datamanagers
- 110 respondenten ; verdeling qua bedrijfsgrootte :
waarvan 55 volledig ingevuld
- 15 vragen over PIM
wie, wat, waarom, wanneer en hoe
The Strategy Execution Network!
17
Aantal
medewerkers
1
-­‐
10
11
-­‐
50
51
-­‐
250
251
-­‐
1000
>
1000

18. PIM
Stand
van
zaken
/
regels
Wereldwijde normen!
ISO certificaties!
Duurzaamheid-certificaten!
Energie labels!
European Food Regulaties (1169)!
The Strategy Execution Network!
18
Anders!
Regelgeving!
0%" 10%" 20%" 30%" 40%" 50%" 60%"

19. PIM
Stand
van
zaken
/
invoer
Verzamelen
van
Productgegevens
Handma8ge
invoer
Excel
files
Datafeeds
Externe
data-­‐pools
Golden
record
principle
Geautoma8seerde
content
crea8on
Marktplaatsen
The Strategy Execution Network!
19
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Anders

20. Data
kwaliteit
/
Uitdagingen
Uitdagingen
Marke8ng
teksten
Product
foto's
/
video's
Product
referen8es
(cross
sell,
alterna8even)
Product
iden8fica8e
gegevens
Zoek
gerelateerde
data
/
keywords
Product
toepassingsmogelijkheden
The Strategy Execution Network!
20
0%
10%
20%
30%
40%
50%
60%
70%
Anders

21. Data
kwaliteit
/
Who
to
blame
?
Verantwoordelijk
voor
kwaliteit
Aparte
product
master
data
afdeling
Samenwerking
tussen
de
IT
afdeling
en
opera8onele
afdelingen
Opera8onele
afdelingen
The Strategy Execution Network!
21
0%
5%
10%
15%
20%
25%
30%
Anders
IT
afdeling

22. Data
kwaliteit
/
Hoe
te
verbeteren?
Verbeteren
Product
Data
Er
is
geen
procedure
opgesteld
Voornamelijk
door
een
con8nu
Vooral
gedreven
door
bepaalde
vraag,
zoals
het
halen
van
een
kwaliteitsdrempel
of
een
bepaald
percentage
van
datagroei
The Strategy Execution Network!
22
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Anders
verbeterproces

23. PIM
Voordelen
/
Toekomstvisie
Eenduidige
processen
en
workflow
Efficiëntere
zoekopdrachten
en
minder
correc8es
Minder
coördinerende
inspanningen
nodig
Hogere
conversie
en
hogere
omzet
Minder
(onvoorziene)
kosten
Juiste,
accurate
berekeningen
The Strategy Execution Network!
0%
10%
20%
30%
40%
50%
60%
70%
23
Anders
noodzakelijk
Voordelen

24. PIM
Voordelen
/
Toekomstvisie
The Strategy Execution Network!
24

25. Product Information is differentiator in
successful omnichannel strategy!
" Product information is a key differentiator and is driving SEO, customer satisfaction
and shopping basked value and also reducing returns, broken order processes, etc.
" Rich, Complete, Correct, Consistent and Timely available product information is
crucial to be successful on the web.
" This impacts all parties in the value chain, from manufacturer up to distributor up to
reseller and retailer.
Goods
Orders
Financial
Product Information
Manufacturers Distributors
& resellers
Retailers Customers
(B2B or B2C)
The Strategy Execution Network!25

26. The Strategy Execution Network!26 26

27. The Strategy Execution Network!
Qhuba contact details!
27
For PIM / Master Data Management:
Jos Schreurs
+31.6.533.529.45
jos.schreurs@qhuba.com
Wim Griffioen
+31.6.512.105.51
wim.griffioen@qhuba.com
<Het PIM rapport in Dec ontvangen?
Stuur een e-mail naar Wim Griffioen>
Creative Valley
Orteliuslaan 23
3528 BA Utrecht
The Netherlands
www.qhuba.com
27