Group B presentation on Digg for the Digital Marketing elective course of IE Business School Nov. 2010 intake

1. Crowdsourcing Team B

6. Unique Visitors

7. What is happening now?

8. Popular Forms of Crowdsourcing Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. Encyclopedia Media Content Software Development News

9. Key Drivers Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits.

10. Traditional News versus Digg Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits.

11. Reddit Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. “ Reddit is a social news website where the registered users submit content, in the form of either a link or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.”

12. Digg versus Reddit Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits.

13. StumbleUpon Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. “ StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social networking principles.”

14. Digg versus StumbleUpon Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits.

15. Main Tends Main Trends Short Tail Long Tail

20. Thank you very much!!!