Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

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Fabrique presentation by Paul Stork at Museums and the Web 2013 in Portland as part of the Mobile Parade on Rijksmuseum website.

Design

RIJKSMUSEUM.NL
RIJKSMUSEUM.NL 4
Video @ http://vimeo.com/64135991

99% OF CONCEPT REALIZED
RIJKSMUSEUM.NL 6

EXTREME RESULTS
Average visiting time 9 min (iPad 14 min)
Average pages per visit 8 (iPad 10)
1,8 million unique visitors in less than 6 month
Lots of media attention
More than 65.000 studios created
170.000 images downloaded
Extreme stability (peak of 85.000 visits/day)
11RIJKSMUSEUM.NL

1. STATISTICS, SECRETS AND LIES
If your website is not tablet friendly you will
measure low tablet usage
Is 3 min visit duration good enough?
IOS is used enormously but sold less
Tablet statistics during tv time (we measured more
tablet than desktop users during tv program)
So go tablet first, go ipad (for now)
Be responsive and adapt
13RIJKSMUSEUM.NL

2. GET AGILE, BUY THE BOOK
RIJKSMUSEUM.NL 15

THREE TIPS
Secrets and lies of statistics
Get agile, evolve, use scrum
Size doesn't matter, touch does
RIJKSMUSEUM.NL 18

SO REACH OUT AND TOUCH
@PaulvanFabrique
Paul@fabrique.nl
www.fabrique.nl
Book "get agile" by Pieter Jongerius ea is sold at
Amazon
19RIJKSMUSEUM.NL

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Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

1. SHOWCASE Mobile Parade MW2013

2. PAUL @FABRIQUE Industrial design engineer Partner at Fabrique multidisciplinary design agency brands, design & interaction the Netherlands 25 museum projects in the past 10 years Rijksmuseum.nl is the latest RIJKSMUSEUM.NL 2

3. RIJKSMUSEUM.NL 3RIJKSMUSEUM.NL

4. RIJKSMUSEUM.NL RIJKSMUSEUM.NL 4 Video @ http://vimeo.com/64135991

5. WHY 5RIJKSMUSEUM.NL

6. 99% OF CONCEPT REALIZED RIJKSMUSEUM.NL 6

7. SUPER SIMPLE RIJKSMUSEUM.NL 7

8. PARTICIPATION RIJKSMUSEUM.NL 8

9. TABLET FIRST RIJKSMUSEUM.NL 9

10. AND RESPONSIVE 10RIJKSMUSEUM.NL

11. EXTREME RESULTS Average visiting time 9 min (iPad 14 min) Average pages per visit 8 (iPad 10) 1,8 million unique visitors in less than 6 month Lots of media attention More than 65.000 studios created 170.000 images downloaded Extreme stability (peak of 85.000 visits/day) 11RIJKSMUSEUM.NL

12. 3 TIPS 12RIJKSMUSEUM.NL

13. 1. STATISTICS, SECRETS AND LIES If your website is not tablet friendly you will measure low tablet usage Is 3 min visit duration good enough? IOS is used enormously but sold less Tablet statistics during tv time (we measured more tablet than desktop users during tv program) So go tablet first, go ipad (for now) Be responsive and adapt 13RIJKSMUSEUM.NL

14. 2. SCRUM RIJKSMUSEUM.NL 14

15. 2. GET AGILE, BUY THE BOOK RIJKSMUSEUM.NL 15

16. 3. REACH OUT AND TOUCH 16RIJKSMUSEUM.NL

17. SUMMARY 17RIJKSMUSEUM.NL

18. THREE TIPS Secrets and lies of statistics Get agile, evolve, use scrum Size doesn't matter, touch does RIJKSMUSEUM.NL 18

19. SO REACH OUT AND TOUCH @PaulvanFabrique Paul@fabrique.nl www.fabrique.nl Book "get agile" by Pieter Jongerius ea is sold at Amazon 19RIJKSMUSEUM.NL

20. 20MOBILE CONVENTION 2011