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Dicas Avançadas de Aquisição de Tráfego e Clientes #RDSummit

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Que tal aprender mais sobre como trazer mais tráfego e consequentemente mais clientes para o seu website?

Nesta palestra, Fábio Ricotta, ensina como conquistar mais espaço no mundo digital.

Veröffentlicht in: Marketing
  • Posso recomendar um site. Ele realmente me ajudou. Chama-se ⇒ www.boaaluna.club ⇐ Eles me ajudaram a escrever minha dissertação.
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Dicas Avançadas de Aquisição de Tráfego e Clientes #RDSummit

  1. 1. 1 Dicas Avançadas de Aquisição de Tráfego e Clientes RD Summit – Fábio Ricotta
  2. 2. 1 Reapresentação desta palestra no dia 11/11/2014 Inscreva-se: http://bit.ly/webinar-ricotta
  3. 3. 1 Fábio Ricotta 10+ anos em marketing digital fabioricotta@agenciamestre.com twitter.com/fabioricotta
  4. 4. 1 O meu trabalho é Gerenciar algumas empresas/produtos E reforçar um time que trabalha para diversos clientes
  5. 5. 1 E hoje aqui tenho uma missão.
  6. 6. 1 Mostrar a vocês como conseguir + tráfego e + clientes.
  7. 7. 1 Aqui no evento, você já viu muitas opções para trazer visitantes...
  8. 8. 1
  9. 9. 1
  10. 10. 1 Mas qual deles focar?
  11. 11. 1 Canais Conteúdo UX SEO Links Patrocinados Facebook Ads Redes Sociais Email Marketing
  12. 12. 11 7 DICAS AVANÇADAS Algumas técnicas que você não vê por aí...
  13. 13. 11 1. MATRIZ DE CONTEÚDO
  14. 14. 1
  15. 15. 1 Para cada momento do usuário precisamos ter um tipo de conteúdo especial!
  16. 16. 1 Identifique Termos Importantes http://keywordtool.io/
  17. 17. 1 Faça Expansão dos Termos http://pt.semrush.com/
  18. 18. 1 Uma dica simples...
  19. 19. 1 Para obter, palavra + volume
  20. 20. 1 Para obter, palavra + volume
  21. 21. 1 E aí basta criar uma planilha de controle
  22. 22. 1 Prepare a sua Matriz de Conteúdo Palavra-chave Tipo de Conteúdo Volume de Busca Posicionamento Competição no Orgânico URL
  23. 23. 1 Prepare a sua Matriz de Conteúdo Palavra-chave Tipo de Conteúdo Volume de Busca Posicionamento Competição no Orgânico URL Marketing digital Reconhecimento 14.800 8 74,15 O que é marketing digital Reconhecimento 880 - 77,13 Ebook marketing digital Reconhecimento 50 40 66,76 Ferramentas de marketing digital Reconhecimento 90 15 73,29 Curso de marketing digital Intenção 1.000 8 74,78 Curso mestre academy Intenção - 1 - Cupom de desconto Mestre Academy Conversão - - -
  24. 24. 1 Para cada palavra-chave pense e crie um conteúdo sensacional
  25. 25. 11 2. ESPIONANDO O CONTEÚDO DA CONCORRÊNCIA
  26. 26. 1 Combater a concorrência também é importante!
  27. 27. 1 O que meu concorrente tem de melhor?
  28. 28. 1 http://buzzsumo.com/
  29. 29. 1
  30. 30. 1 http://urlprofiler.com/
  31. 31. 1 Conteúdo Ordenado por Social
  32. 32. 1 Conteúdo Ordenado por Tráfego
  33. 33. 1 Conteúdo Ordenado por Links https://ahrefs.com/
  34. 34. 1 Matriz de Concorrência URL do Concorrente Tipo de Conteúdo Palavra-chave Volume de Busca Seu Posicionamento Competição no Orgânico Sua URL Preencha com URLs de Social,Tráfego e Links
  35. 35. 1 Escolha os seus concorrentes e mapeie tudo!
  36. 36. 1 Para cada conteúdo do concorrente faça um melhor! (mais interessante, mais bonito, mais chamativo e profundo)
  37. 37. 11 3. FACEBOOK ADS + LINKEDIN
  38. 38. 1 Você possui uma conta no Linkedin?
  39. 39. 1 Já reparou na sua rede de contatos?
  40. 40. 1
  41. 41. 1 Sabia que você pode exportar?
  42. 42. 1 Exporte todos os seus contatos!
  43. 43. 1
  44. 44. 1 Emails!
  45. 45. 1 No Facebook Ads...
  46. 46. 1 No Facebook Ads...
  47. 47. 1
  48. 48. 1
  49. 49. 1 São 1.000+ profissionais segmentados para direcionar meus anúncios!
  50. 50. 11 4. FACEBOOK ADS + CUSTOM AUDIENCE
  51. 51. 1 Importante Esta técnica utiliza formas não convencionais e “intrusivas”. Execute-a por sua conta e risco. Lembre-se de deixar o seu antivírus sempre ligado. #ficaadica
  52. 52. 1 Que tal anunciar para os seus fãs e seguidores/amigos do Facebook?
  53. 53. 1 Legal, não é?
  54. 54. 1 E se você pudesse anunciar para os fãs dos seus concorrentes e grupos do Facebook?
  55. 55. 1 Muito “dahora”, não é?
  56. 56. 1 http://facebookidscraper.com/
  57. 57. 1 Insira o seu perfil, sua página, o seu grupo favorito e até mesmo os seus concorrentes.
  58. 58. 1
  59. 59. 1 Detalhe: a versão gratuita só obtém até 500 itens.
  60. 60. 1
  61. 61. 1 Crie uma audiência customizada para cada um deles.
  62. 62. 1 Meus fãs Fãs do Concorrente XYZ Pessoas do Grupo ABC Reforçar meu conteúdo Mostrar o meu produto Ressaltar a importância de um produto como o meu Mapeando Audiências Crie anúncios direcionados
  63. 63. 11 5. SOCIAL CARDS
  64. 64. 1 Quer mais destaque quando compartilharem seus links nas redes sociais?
  65. 65. 1 No Twitter...
  66. 66. 1
  67. 67. 1 https://cards-dev.twitter.com/validator
  68. 68. 1 No Facebook...
  69. 69. 1
  70. 70. 1 https://developers.facebook.com/docs/plugins/checklist/#opengraphtags
  71. 71. 1 https://developers.facebook.com/tools/debug
  72. 72. 1 No Google+...
  73. 73. 1
  74. 74. 1 https://developers.google.com/+/web/snippet/
  75. 75. 1 Estes passos simples resultarão em mais cliques!
  76. 76. 11 6. COLETANDO EMAILS
  77. 77. 1 Que tal conquistar mais emails com o seu projeto?
  78. 78. 1 http://sumome.com/
  79. 79. 1 Smart Bar / Hello Bar
  80. 80. 1 List Builder
  81. 81. 1 Scroll Box
  82. 82. 1 Ideia implementada... Começamos aqui
  83. 83. 11 7. IDEIAS DE CONTEÚDO
  84. 84. 1 Quer entregar conteúdo que o seu público goste?
  85. 85. 1 Pergunte a eles, é fácil!
  86. 86. 1
  87. 87. 1 Você pode fazer isto com uma “Automation”... Ou qualquer outro nome que o seu “Autoresponder” tenha...
  88. 88. 1
  89. 89. 1 E o resultado...
  90. 90. 1
  91. 91. 1 Agora é só escrever o que a sua audiência pediu!
  92. 92. 1 Meus 30 minutos acabaram... mas tenho um bônus para você! Eu até falaria mais 30 minutos....
  93. 93. 1 Webinar, com mais 5 dicas!
  94. 94. 1 Inscreva-se: http://bit.ly/webinar-ricotta
  95. 95. 11 FECHANDO...
  96. 96. 1 Quer aprender mais?
  97. 97. 1 www.agenciamestre.com/curso-de-seo www.agenciamestre.com/curso-de-google-analytics/
  98. 98. 1 http://www.mestreacademy.com/
  99. 99. 1 http://www.agenciamestre.com/blog
  100. 100. 1 Muito obrigado! Contato Email: fabioricotta@agenciamestre.com Website: www.agenciamestre.com

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