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Analysing User
                     Generated Content
                     for social science
                     Generational “we sense” in the Italian blogosphere




                     Fabio Giglietto* - Luca Rossi - Giovani Boccia Artieri
                     LaRiCA / University of Urbino “Carlo Bo”

                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/scenario




                 Growing availability of
                 User Generated Content:
                 persistence/
                 easy to search/
                 addressed to an unknowable audience/
                 easy to replicate/
                 (boyd 2007)

                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/theoretical background




             persistence         invisible audiences            replicability      searchability

  few        Writings            Printing press, newspapers     Digital media      World Wide
                                                                (pc, video-        Web + Google
                                                                cameras)
  many Writings                  World Wide Web + Blogs,        Digital media      World Wide
                                 Flickr, YouTube                (pc, video-        Web + Google
                                                                cameras)




                                                                       media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                       PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/methodology 



  Keywords Identification

  Through 5 focus groups we’ve
  identified 45 media products
  to be used as keywords to
  investigate online discourses


                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/methodology 



  Query strings definition

  a) Avoid unwanted responses (spam)
  b) Obtain the full text of every blog
  entry (yahoo pipes)
  c) choose between chronological or “by
  relevance” output

                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/methodology 


  Storage of blog entries and retrieval of authors’
  information

  a) Incremental storage of RSS entries
  b) Scraping of authors’ information
 supported platforms:
 Blogger                             ITA / ENG
 Flickr                              ENG
 Il Cannocchiale                     ENG
 Libero                              ITA
 Splinder                            ITA
 Windows Live Space                  ENG
 YouTube                             ENG


                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
wesearch/methodology 


  Content analysis of collected data

  starting set of keyword: 45
  retrieved blogs entries: 3000
  cases with authors’ data: 928




                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/research



  May specific media products get
  user generated generational
  discourses started?
                                    Is it possible to use ugc to
                                    observe the emergence of the
                                    generational discourse?



                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/conclusions




  Media products are anchors
  for personal memories which
  can be used in an individual
  or a generational way.



                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/conclusions




  “I chose to start the nursery class.
  My nursery-syndrome and the fact that I
  watched Candy Candy when I was a child,
  made me choose this university degree ”
  (F. female 25 years old)




                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/conclusions




  “And we who are in the age of 30’s, we
  belong to the Tiger Mask generation, we
  can’t change it […] We had good times,
  watching cartoons and TV series that left
  their mark. ”
  (A. male 32 years old)



                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/limits&possibilities




  - average age of online content producers
  - accuracy of published data
  - automatically updated online profiles
  - need of a more accurate filter technology
  - privacy issue




                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
media&generation/limits&possibilities




  - users share their personal data online
  - qualitative analysis of large quantity of data
  - spontaneous data




                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008
http://mediageneration.wordpress.com
    fabio.giglietto@uniurb.it*
    luca.rossi@uniurb.it
    giovanni.bocciaartieri@uniurb.it
    http://www.soc.uniurb.it/larica




                                                                media&generation
8th International Conference on Sociocybernetics
COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES
                                                                PRIN - National Research Project
Ciudad de México , MÉXICO, 23-27 June, 2008

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Analysing User Generated Content for social science. Generational “we sense” in the Italian blogosphere

  • 1. Analysing User Generated Content for social science Generational “we sense” in the Italian blogosphere Fabio Giglietto* - Luca Rossi - Giovani Boccia Artieri LaRiCA / University of Urbino “Carlo Bo” media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 2. wesearch/scenario Growing availability of User Generated Content: persistence/ easy to search/ addressed to an unknowable audience/ easy to replicate/ (boyd 2007) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 3. wesearch/theoretical background persistence invisible audiences replicability searchability few Writings Printing press, newspapers Digital media World Wide (pc, video- Web + Google cameras) many Writings World Wide Web + Blogs, Digital media World Wide Flickr, YouTube (pc, video- Web + Google cameras) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 4. wesearch/methodology  Keywords Identification Through 5 focus groups we’ve identified 45 media products to be used as keywords to investigate online discourses media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 5. wesearch/methodology  Query strings definition a) Avoid unwanted responses (spam) b) Obtain the full text of every blog entry (yahoo pipes) c) choose between chronological or “by relevance” output media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 6. wesearch/methodology  Storage of blog entries and retrieval of authors’ information a) Incremental storage of RSS entries b) Scraping of authors’ information supported platforms: Blogger ITA / ENG Flickr ENG Il Cannocchiale ENG Libero ITA Splinder ITA Windows Live Space ENG YouTube ENG media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 7. wesearch/methodology  Content analysis of collected data starting set of keyword: 45 retrieved blogs entries: 3000 cases with authors’ data: 928 media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 8. media&generation/research May specific media products get user generated generational discourses started? Is it possible to use ugc to observe the emergence of the generational discourse? media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 9. media&generation/conclusions Media products are anchors for personal memories which can be used in an individual or a generational way. media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 10. media&generation/conclusions “I chose to start the nursery class. My nursery-syndrome and the fact that I watched Candy Candy when I was a child, made me choose this university degree ” (F. female 25 years old) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 11. media&generation/conclusions “And we who are in the age of 30’s, we belong to the Tiger Mask generation, we can’t change it […] We had good times, watching cartoons and TV series that left their mark. ” (A. male 32 years old) media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 12. media&generation/limits&possibilities - average age of online content producers - accuracy of published data - automatically updated online profiles - need of a more accurate filter technology - privacy issue media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 13. media&generation/limits&possibilities - users share their personal data online - qualitative analysis of large quantity of data - spontaneous data media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008
  • 14. http://mediageneration.wordpress.com fabio.giglietto@uniurb.it* luca.rossi@uniurb.it giovanni.bocciaartieri@uniurb.it http://www.soc.uniurb.it/larica media&generation 8th International Conference on Sociocybernetics COMPLEX SOCIAL SYSTEMS, INTERDISCIPLINARITY AND WORLD FUTURES PRIN - National Research Project Ciudad de México , MÉXICO, 23-27 June, 2008