This awarded method from REPERES uses the R3M score with a very simple method of data collection (1 question, 3 words, 1 exclusive algorithm) and makes it possible: o To identify the key dimensions of the brand which leave a mark in the mind of the consumer (REFLEX ASSETS) and will be drivers in the decision-making process, o To measure to what extent marketing actions have an impact on these assets: reinforcement, reduction, the creation of new associations, etc.