questionnaire analysis. fashion magazine.

1. QUESTIONNAIRE
ANALYSIS.

2. Gender
female
male
Q1.Gender?
Asmytargetaudiencewas
predominantlyfemale,80%of
femalesaretheparticipantsofthe
questionnairessomyresultswillnow
statewhattheywantinamagazine.

3. Age
15 - 20
20 - 30
30 above
Q2. Age?
At first as I wanted my target
audience to be teenagers I gave in
more questionnaires to the teen
group so the majority who filled
were from the age of 15 to 20 and
the minority was of the ones from the
age 30 above.

4. Analysis from the ages 15 to 20
(main target audience)
In this age group there were only students doing A ’levels and O’levels. As they themselves
don’t have any income they mentioned there family income in the income area and the majority
family income is 30,000 above that will make an estimate of how much pocket money they get
which could be around about 2 – 4000. So this way we can tell whether they would afford a little
expensive magazine any time or not. But when they came up to the question of how much
would they pay for a magazine the majority said 1500 as it will also depend on the pocket
money and a very little minority said 2000. So this would help in constructing a perfect price for
the magazine. Generally girls from this age group are interested in fashion itself and celebrity
gossip and a very minor percentage would like to read proper articles in a magazine. The
people from this age group buy magazines generally on a monthly basis so this way I would
keep my magazine issue monthly too as it is preferred that way. Generally teenagers tend to
buy magazines if they are attracted towards the front cover but there is also a group of people
who tend to look up more inside than the outside. But this group states that they don’t do
much in their leisure time; either they sleep, watch movies or use whatsapp or any other social
networking sites. After analyzing these questionnaires I came up to the point that the majority
didn’t took it seriously and that would make me change my target audience as firstly very few
of them knew about famous magazines a very few knew about vogue and some even
mentioned Sunday a local magazine and seventeen an American magazine famous for
teenagers.

5. purchase.
yes
no
Q. Do you buy fashion magazine?
As per my result 70% of the people
who answered the questionnaire do
purchase fashion magazine. This
shows that the majorities do want to
stay up to date and are fashion
conscious.

6. fashion
music
political
historical
teen
sports
women
men
lifestyle/ fitness
Q. Category of magazines you like to
read?
As my target audience is women who
are fashion conscious as 70% do buy
fashion magazine so 50% of the
participants choose fashion and 30%
choose teen as generally I targeted
teenagers from the age of 15- 20. A
very few percentage of people said
lifestyle and fitness from the age
group of 20 to 30 and 30 above.

7. Elle
Vogue
Glamour
Marie Claire
Cosmopolitan
Allure
Harper Bazar
W
Q. What fashion magazine do you
read?
Famous fashion magazines are very
successful but they are different from
each other and all these different
styles attract different audiences.
Vogue is read up by the majority and
so I can focus on displaying my
magazine in a similar way to Vogue‘s
magazine layout.

8. Daily
weekly
Monthly
yearly
Q. How often do you buy magazine?
I had this question to decide what
kind of magazine issue should I have
daily weekly monthly or yearly. The
audience tends to buy magazines on
a monthly basis; this is because big
famous fashion magazines such as
vogue tend to produce magazines
monthly.

9. fashion trends
beauty
gossip
celebity
relationships
advices
current trends
adverts
articles
Q. what content in a fashion
magazine do you prefer?
This can help me in constructing the
perfect layout as I will know what
people want more and this way I
can’t set up a specific content for the
double spread page too. So 50%
people are interested in fashion
trends and then a 15% is interested in
beauty , 8% people do look up to the
advertisements, 10% read articles
and 12% are interested in current
trends.

10. yes
no
Q.Doyoubuyifyougetattracted
towardsthefrontcover?
Thisshowstheimportanceofthe
frontcover,althoughfrontcoveris
importantanywaysbutthereisalsoa
percentageofpeoplewhotendto
knowwhatisinsidetheydon’tjust
buybecausethefrontcoveris
appealing.

11. 1500 below
2000
2000 above
How much are you willing to pay for
the magazine?
Generally my audience were willing
to pay 1500 below as I targeted the
age group of 15-20 and as they are
not earning they would prefer to pay
lesser. This way I can have a fix price
too.

12. 1500below
2000
2000above
Q. Howmuch areyou willingto pay
for amagazine?
As my target audience isteenagers
and they don’t generallyearnso it
depends ontheir pocketmoneyhow
much wouldthey putupon a
magazine so thisis why they said
1500 below. Only 7% fromthe age
group20-30 saidtheywouldspend
2000and a verylittleminority states
theywouldspend2000 aboveona
magazine.

13. mobiles
tablets
pc
paper
others
Q. what other formats do you read a
magazine In?
Generally audience reads magazine in
the actualpaper format buy due to
increasing technology people also can
read magazine on mobile phones and
tablets on different applications.

14. sleep
watchmovies
meet up with
old friends
family outings
restuarants
Gym
Q. What do you do in yourleisure
time?
This shows what kind of people read
magazines and how much time do
they spend on reading. And this can
also help us in defining their social
status.