Mohamed Salim

Kuala Lumpur, Malaysia Malaysia

Thinker & Tinkerer at Carat

Advertising / Marketing / PR

DEFINING PERSONAL INGREDIENTS: Curiosity, Empathy, Imagination, Energy PROFESSIONAL SUMMARY: 12+ years deep expertise in shaping brand strategy through conception, cultivation and curation of ideas through the study of cultural, social and technological changes in the consumer landscape. Proven ability to collaborate with multidisciplinary teams across companies, geographies and cultures in leading a wide range of ideation initiatives and fully integrated campaign development sessions involving multiple media delivery platforms. Strong foundation in getting under the skin of consumer & cultural nuances through custom research methods including focus groups, ethnographic immersions as w...