Juergen Burger, CIO of Hellmann Worldwide Logistics speaks on 'Data Management & Sustainability in the Supply Chain' at the 7th European 3PL Summit in Brussels, November 25th 2009. To download all of the slides from the conference for free visit www.3PLsummit.com/eu_2009ppts

1. Data Management & Sustainability
J. Burger
EFT, Brussels November 2009

2. History
1871 Founded in Osnabrueck by Carl
Heinrich Hellmann
1949 Opening of the office in Hamburg
1953 Opening of the office in Bremen
1981 First high rack warehouse in
Osnabrueck opens
1982 Opening of Hong Kong – later
branches in China, Taiwan,
Singapore, South Korea and
Vietnam

3. 1987 Opening of Sydney and later further
branches in Australia and New
Zealand
1988 The first US branch in Long Beach in
California was opened, further
expansion in the USA, Canada,
Mexico, South America and UK
2004 Induction of a new terminal in
Shanghai
2006 Opening of branches in Sri Lanka,
Japan and later in India and Pakistan
2007 Implementation of the European
Logistic Centre for MAN
2008 New building in Osnabrueck wins the
Best Office Award‘

4. Facts and Figures 2008
8,900 employees worldwide
Turnover 2.87 billion Euro
More than 13 million shipments per year,
51,800 shipments per day
210 own branches in 45 countries
Network: 16,500 employees in 443
branches in 157 countries

5. Products and Services

6. a(s) IS Landscape

7. To be IS Landscape
E Human Resource Management E
N N
T Controlling T
E E
R R
P P
Customer Production Financial
R R
Management Management Management
I I
S S
E E
CRM Air Sea Road CL AR/AP
P P
O CDM Billing etc. O
R R
T T
A Enterprise Connectivity A
L L

8. 7 years transition
Focus on : Interoperability, Common Data
Model, Seamless Integration

9. 3 Key Points for a Programmer
…. to ensure that your company does NOT develop good Data
Management & Technology Sustainability
1. Use always different naming conditions – the maintenance will
stay with you and your job safe.
2. Forget about structured programming as well as layered
modells – performance is anyways better without this de-tours.
3. Create fast, hands on solutions to problems – they come fast,
never go away and again your job is safe.

10. 3 Key Points for a Architect
…. to ensure that your company does NOT develop good Data
Management & Technology Sustainability
1. Use different technologies for data modelling – who cares about
modells from yesterday.
2. Ensure you create enough application silos based on different
modells – only you are able to understand the why again later.
3. Flood your communication with buzzwords – that makes life
easier as most people will never ask.

11. 3 Key Points for a CIO
…. to ensure that your company does NOT develop good Data
Management & Technology Sustainability
1. Make sure your team has enough FTP and File Interfaces – forget
about programming standards etc. just implement the customer or
the function – and your job is safe.
2. Have a large group focusing on SOA – the more people think
about complexity the bigger it gets – a nice wall to hide behind.
3. Always allow your business to select their favourite applications –
who talked lately about governance and business and IT alignment ?

13. ….. for a Company in Transition
…. to ensure that your company DOES develop good Data
Management & Technology Sustainability
1. Ensure 80:20 in functionality – best practice is most of the times
better than what you have.
2. Layer your Enterprise Architecture based on abstract modelling –
only this ensures to have the right functions in the right place.
3. Ensure corporate governance rules – make Information Systems as
a topic a part of the Board Agenda not necessarily as a person.

14. Thanks for listening !