instru-magic.com

1. instruMagic presents

2. Imagine a world where...
“…Anyone can play their favorite songs
on guitar…”
instruMagic

3. Zap Guitar - no strings attached
Zap Guitar turns your touch device into a guitar
capable of playing any song
Lets anyone become an instant guitar player
Play with friends, sing along, record your
performance and share
Please watch this video (if you haven’t already…)

4. Sweet! how does it work?
Zap Guitar finds lyrics and chords
via web search for any song
The app recognizes chords and translates them
into fret-positions on virtual strings
Zap button progresses through the song’s chord
sequence
User strums freely on strings
Sound engine models real guitar sound

5. Yes, We can! (our competitive edge)
1. The easiest way to really play guitar (and not just
on your mobile device feel like you do...)
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2. High-end sound engine that
models real guitar and effect sounds
(DSP is our expertise)
3. Embedded social network helps music lovers
connect, show off their new skills, find friends,
and play together in-sync

6. So, who’s gonna dig it?
"Did you know that 85 percent of Americans who don't currently
play an instrument wish they had learned to play one? "
(2009 Gallup Poll)
“Do you play guitar?”
“ No...”
“But you wanna, don’t you?”
“Oh yes! I tried once, but wasn’t really good... I gave up.”
(Typical conversation with random person)

7. The instruMagic band
Ishay - CTO
DSP engineer, sound-effects plug-in development for Waves
Audio. Ishay is our tech and algorithm monster
Zeev - Developer+
Web developer, musician, sound engineer, graphic design, video-
production… Zeev does it all and then some
Eyal - Biz Dev
Comes from cognitive research, UX design, web analytics
and business administration. Connecting the dots

8. Many thanks!
instru-magic.com