3. Most data suggests that the response rates for “opt-in” campaigns range between 5% and 15%. Conversely, “unsolicited” or “opt-out” marketing typically has a response of <1%...........Sources: Marketing Scoop, eMarketer
4.
5.
6. Response time is at the mercy of the Post Office or Express Mail Carrier
7.
8. The average monthly cost of delivering a social media strategy is $7,750
14. Delivery is at the mercy of “spam” filters and company firewalls
15. May be “opt in or opt out”1 - Source: MailChimp (Average Open, Click, Bounce And Abuse Complaint Rates By Industry, 52 industries)
16. Conclusion 1st 2nd 3rd High ROI Immediate Global Multi-functional Easy Analysis Multi-user control Opt-In only High ROI Immediate List limited Filters / Firewalls Slow Never Opt In Connotation Geo-limited Sampling Creativity