Presentation shared by Dr. Sami Baroum during P&G Alumni event on 15 March 2010 in Jeddah, Saudi Arabia

1. Life Insights from an Aging Corporate Leader Dr. Sami M. Baroum March 15th, 2010

3. Manage with principles

4. Leave a legacy

5. Go with the flow

6. Nurture talents around you

7. Spread the message

8. Entrepreneurs start early

9. Mistakes are treasures

10. Professional life more than a job

11. It’s rarely “black & white”

13. Savola’s Vision To be the most successful publicly listed strategic investment group in the MENA (Middle East North Africa) region. By most successful, we mean: “being most profitable in terms of sustainable returns on investment to our shareholders, the most ethical and committed in our behavior and actions, and the most sophisticated in the way we satisfy our customers”.

14. 5 Providing Compelling Direction BEFORE AFTER Strategy Road Show - Electronic Voting Q. I have sufficient Clarity on the Group’s Growth Strategy? STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE

15. Manage with Principles Stop being schizophrenic Leadership is about integrity Don’t compromise your dignity Stand for what you believe in

16. 7 Only 1 in 10 companies experience sustained, profitable growth Source : Bain & Company high performance organization database

17. 8 High performance organizations build a system, with leadership and values as core elements 1. Provide compelling direction and leader- ship 2. Define clear decision accounta- bilities 5. Instill a winning culture 3. Develop and deploy talented people 4. Excel at front-line execution Source : Bain & Company high performance organization database

18. 9 Leadership& Culture ARE the highest distinguishing characteristic of high performing organizations Source : Bain & Company high performance organization database (n>500)

19. 10 Why Culture? Culture creates a distinctive corporate identity Culture determines and guides sustainable ethical behavior Culture drives success in the business through fostering a climate for growth Culture fosters and encourages good business practices like Corporate Governance and Corporate Social Responsibility Culture promotes and facilitates the practice of sharing mistakes and key learnings across the organization

20. 11 “Leadership behaviours” is the single most important factor that influences culture Which factors have a strong influence on your organization's culture? Source: Bain EIU Organizational Survey (n=201)

21. 12 Walking the Talk Savola Management Conference - Electronic Voting Q. Savola’s decision to take the write-offs in 2008 was the right decision, in line with its ethics and values Agree includes those who strongly agree and those who agreeDisagree includes those who strongly disagree and those who disagree

30. High performance culture

32. Change paralysisCapacity to change Savola Group 2007 (n=189) Savola Group 2008 (n=335) High performers (n=151) Average companies (n=610)

33. Leave a Legacy It’s a film, you fool! It’s the treasure you’ll leave to your kids It’s the stories you’ll tell to your grandkids

34. Go with the Flow You’re a feather carried by the winds of destiny See the signs Take the easier route It doesn’t conflict with itqan

35. Nurture Talents around You They make it fun They will deepen your learning They will make you proud

36. Spread the Message You will start believing it You will attract a similar flock Be a catalyst for change Ethics is gradually built through continuous bombardment Talk to more than just the brain

37. Entrepreneurs Start Early Avoid the deepening salary trap Do it between 27-37 Build your stash early; markets make take-off any time

38. It’s Rarely Black & White We are all humans and swayed by our personal agendas Almost any decision can be turned into a success or a failure Life has too many variables to determine causal relationships

39. Professional Life is More Than a Job What are you doing to your community It is your job after you retire It is spiritually uplifting

40. Mistakes are Treasures Recognizing, admitting, accepting, and analyzing It takes courage You will make the learning explicit Organizations can avoid repeating them if internalized

41. Maintain Sincere Intentions We maintain good and sincere intentions We believe that Allah will be with those with sincere intentions