Exove Extends keynote on Dec 13th, 2017 Developing truly personalised experiences by Simon Chapman from Acquia Acquia powers some of the world’s biggest and most well-known websites, delivering personalised content whatever the channel, location or device. We’ll take a deep dive into the technologies and components of the Acquia platform and explore traditional development methods versus headless or decoupled architectures. We’ll outline the benefits of using modern JS frameworks whilst delivering personalised experiences that capture your customers ‘in the moment’, which ultimately can be measured through analytics...and as your customer data grows, we’ll talk about how this ‘big data’ can be used to drive reporting, customer journeys and the ‘next best action’.

1. December 2017 / Simon Chapman / Senior Solutions Architect, UK.

2. 1,200+
Enterprise
Customers
Who We Are
The leading provider of
cloud-based, digital experience
management solutions according
to Forrester and Gartner
HQ in Boston with 14 global
offices in 7 countries
780+
Employees
2,000+
Partners
Inc.5000
Fastest
Growing

3. API
Digital Applications
Web & Headless
Digital Experience Assembly
Acquia Lightning & Drupal
Cloud Development, Delivery, Management
Acquia Cloud & Site Factory
Experience Personalisation
Acquia Lift
Commerce Experiences
Acquia Commerce Manager
Customer Journeys
Acquia Journey
Digital Asset Management
Acquia DAM
Web Mobile Marketing Social IoT Commerce Customer Serv. Customer Exp.
The Acquia Platform

4. ©2017 Acquia Inc. — Confidential and Proprietary
Individual
Segment
Market
GeographyTarget based on: Example uses:
> Browsing history
> Previous purchases
> Spend and AOV
> Logical groups
> Characteristics
> Summary prefs
> Market trends
> Most popular
> Related to others
> Cultural differences
> Law and rules
> Tech adoption
> Tailored promotions
> Loyalty offers
> Predicting actions
> Campaign planning
> Products / bundling
> Seasonal activity
> Product selection
> Related products
> Strategy
> Partner selection
> Local MarComms
> Product Priorities
We can target customers in a variety of ways

5. ©2017 Acquia Inc. — Confidential and Proprietary
Mapping Out Customer Journeys
Without a digital map and orchestration,
your customer journeys are often…
● hand drawn
● time consuming to reproduce and
update
● not meant for collaboration with
others
● not connected to your actual
customer experiences
● siloed from content, data, and
metrics

6. ©2017 Acquia Inc. — Confidential and Proprietary
Teams map journeys together...Here’s an example
©2017 Acquia Inc. — Confidential and Proprietary

7. Acquia Lift provides businesses with the ability to understand customer interactions, bringing together
content and customer data from any source to personalise the message to their customers, whatever the
channel, the location or the context.
Now we’ll introduce Acquia Lift
Content In
Context
Deliver a 1:1 personalised
experience and adaptively
segment customers in real time
to deliver customized
experiences
Personalise On
Any Platform
Whatever the platform, connect
with the right message, on the
right channel at the right time.
Real Time
Segmentation
Define visitor segments that
adapt to changing behaviour on
the fly.
Reporting &
Analytics
Turn insight into action with
pre-built and custom reports
that visualise segments, A/B
testing results, personalisation
goal progression, and more.

8. How Acquia Lift Works

9. With Node.js in Acquia Cloud, you have a powerful set of tools to enhance your decoupled Drupal
applications, and you can also create standalone Node.js applications that share data with Drupal.
Node.js applications in Acquia Cloud provides:
Maybe we should go decoupled?
Support For Popular
Frameworks
Server-side rendering of front-end
templates written in popular JavaScript
frameworks such as Node.js, Ember,
Angular and React.
Flexible Proxy
Layers
Create powerful flexible proxy
layers between clients and
Drupal for enhanced security
and performance.
Speed & SEO
Enhance your decoupled
applications with improved
speed, SEO and proxying
capabilities.
Run
Stand-Alone
Run stand-alone Node.js
applications for real-time comms
apps like chat servers, reporting
and analysis or anything else!

10. Benefits of decoupling
Managing apps for multiple digital channels on multiple
development platforms is time consuming and cost
intensive. Common complaints solved by decoupling are:
This stuff doesn’t work out of the box with open source
tools
My customers can’t find my site – even with SEO
optimization
My site performance is optimized and still isn’t fast enough
My application is hit with a spike in traffic and it takes too
long to address

11. Deep Dive Demonstration

12. Thank You