Export and Expand: A practical guide to International growth
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Osaka, Japan Japan
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www.exigomarketing.com
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FMCG Management Consultant and Commercial Director with 20 years Asia experience. Expert in insights, marketing strategy, innovation and capability development in the consumer products and lifestyle industries in both highly developed and developing markets. Fluent Japanese and French speaker based in Japan. Author of "Export and Expand: A practical guide to International growth." Core skills: Consumer and shopper insights, segmentation, brand positioning, innovation, market entry and route to market expansion in Asia. Specialist knowledge of functional foods, OTC, pet care and dairy industries.
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consumer innovation category development shopper japan branding marketing cpg fmcg channel export trade segmentation singapore strategy europe international uk beverages nutrition otc positioning foods legislation health beauty personal care brand retail drug margins customer capability supply business plan roadmap needs negotiation learning skill route to market value chain food household toiletry cosmetics beverage growth expansion global product market entry middle east halal demographics research convenience lifestyle uae commercialisation insight germany taiwan availability creative advertising asia
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Personal Information
Unternehmen/Arbeitsplatz
Osaka, Japan Japan
Webseite
www.exigomarketing.com
Info
FMCG Management Consultant and Commercial Director with 20 years Asia experience. Expert in insights, marketing strategy, innovation and capability development in the consumer products and lifestyle industries in both highly developed and developing markets. Fluent Japanese and French speaker based in Japan. Author of "Export and Expand: A practical guide to International growth." Core skills: Consumer and shopper insights, segmentation, brand positioning, innovation, market entry and route to market expansion in Asia. Specialist knowledge of functional foods, OTC, pet care and dairy industries.
Tags
consumer innovation category development shopper japan branding marketing cpg fmcg channel export trade segmentation singapore strategy europe international uk beverages nutrition otc positioning foods legislation health beauty personal care brand retail drug margins customer capability supply business plan roadmap needs negotiation learning skill route to market value chain food household toiletry cosmetics beverage growth expansion global product market entry middle east halal demographics research convenience lifestyle uae commercialisation insight germany taiwan availability creative advertising asia
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