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Working from Within:
Your Board of Directors
Heather M. Burton
November 8, 2011
Your Partner in Dialogue
(and why me…)


                 •   Product Marketing Director w/Sage

                 •   Board, BookSpring
                       Past president, held officer roles for 4+ yrs
                       Responsible for performance evaluation process, staff dev.

                 •   10+ years working for/with nonprofits
                       United Way, Hospice, Social Service Agency

                 •   Charity Channel Chapter Author “All A-Board”

                 •   Special interest in leadership and developing people
Heather Burton
                 •   Favorite food: Pizza (unfortunately)

                 •   Twitter handle: @heathermburton


                             2
Who I work for…
3rd largest ERP solution provider to
       businesses worldwide

   The Sage Group, plc. (London: SGE.L)




 6.2 Million Customers Worldwide




 Over 32,000 Unique Not-For-Profit
   Customers in North America




                                          3
Nonprofit
                 2
             Lifecycle




Dream Team               Current Reality




             Bridging the
                Gaps


                  4
2

Dream Team




             5
Basic roles, responsibilities

  Define, protect and advance the mission

  Organizational ambassadors

  Safeguard assets (human, financial ,property)

  Recruit, hire, support & review the ED

  Ensure   adequate resources to carry out the mission



                                 6
Oh, the places we could go…




                 7
What does your
  dream
 board look
    like?



       8
We are a mix
                     We are           of leaders,
                   responsible       “do-ers”, and
       We’re           and            connectors
     passionate!   responsive                        We put our
                                                       money
                                                     where our
                                                      mouth is


  We’re
movers and                                            We make the
 shakers!                                              time and
                                                       have the
                                                        energy




                                 9
Nonprofit
                2
             Lifecycle




Dream Team




                 10
Stages of a Nonprofit

                                                                  Start-Up
                                                                (Incubation)




                                       Decline                                 Adolescent
                                     (Stagnation)                              (Growing)




                                                                  Mature
                                                                 (Stability)


                                                                     11
Adapted from: The 5 Life Stages of Nonprofits, Judith Sharken
Organization vs. Board
     Mode               Organization                           Board
 Start-Up      Establish programs, secure        Hands-on, operational, focused on
               funding, prove viability          mission/program delivery

 Adolescence   Additional paid staff, grow       Less day-to-day, various committee
               community awareness               formation to fill staffing gaps


 Mature        Strategic growth, improved        Shift to governance/strategy focus.
               operations, diverse fundraising   Fundraising and board recruitment
                                                 become priority

 Decline       Shift in community needs, loss    Disengaged board or disagreement
               of funding, lack of strategy or   on organizational future, high-turn
               vision                            over




                                        12
Trick is in the Transition

                                                                  Start-Up
 Clarify board member roles, responsibilities                   (Incubation)   Formalize board recruitment process
          Create formal governance structure                                   Develop orientation & mentor program
                                                                               Focus on policies




                                       Decline                                 Adolescent
                                     (Stagnation)                              (Growing)




     Re-energize or develop new board                                          Institute an annual board evaluation
       Explore partnerships with others                                        Enhance board fundraising capacity
  Engage third party to mediate conflicts                         Mature       Enhance board committee structure
                                                                 (Stability)


                                                                     13
Adapted from: The 5 Life Stages of Nonprofits, Judith Sharken
Nonprofit
                 2
             Lifecycle




Dream Team               Current Reality




             Bridging the
                Gaps


                  14
What are your
current board
  pains?



      15
Common Complaints
 Lack of participation,
    engagement
                               Founder Syndrome
   Forgetfulness
                                Over commitment
  Weak leadership
                               Stray from the core
   Drama/Gossip
                                  Lack of time

   Great ideas,                Lack of understanding
   no follow through


                          16
Here’s where it gets fun…

  In which   stage is your organization?

  Do your   board pains map to a transition stage?

  Is your   “dream team” in alignment with your stage?




                             17
From my view….
(Perspective)

     Uncertain job market or loss of job

     Family demands

     Little time, but want to contribute in a meaningful way

     Not my only interest/passion

     Don’t want another full-time “job”

     Do take responsibilities seriously




                               18
From your view….
(Perspective)

     You’ve agreed to serve on the board

     Many hands make for light work

     The organization needs your expertise

     Give it, get it, or get off

     Difficult to serve many masters with many personalities

     Do appreciate that you are volunteers




                                   19
Nonprofit
                 2
             Lifecycle




Dream Team               Current Reality




             Bridging the
                Gaps


                  20
The best executive is the one who has
sense enough to pick good men [women]
    to do what he [she] wants done,
     and self-restraint to keep from
  meddling with them while they do it.




                       - Theodore Roosevelt

                  21
True
leadership is
 rare, even in
   for-profit            Leadership is
organizations.             not about title,
                         it’s about action.
                                                      Great leaders
                                                        in one life cycle
                                                           may not be
                                                         suitable for the
       Leaders are                                            next.
      willing to make
      the tough calls,                 Leaders care
      but explain why.                about people
                                   first, and believe
                                    that everything
                                      else falls into
                                           place
                                  22
Board Leadership
  The right leaders at the right stage make all the difference

  Inspire, set the tone, and set an example

  Comfortable with tension

  Willing to challenge and be challenged

  Manage to the stage of your organization

  Able to balance short-term vs. long-term decisions


                             23
Find your superstars
  Sometimes leaders come from unlikely places

  Support board members to take roles that grow them
   – Sometimes the “day job” isn’t what they’d like to do


  Don’t make assumptions

  Enforce succession planning




                                 24
Right roles for the
            right people…




                  25
On-boarding Example
                    Meeting
                                     Committee
                   with board
                                     alignment
                   dev chair

         Visit x                                 Financial
       programs                                   pledge




   Attend x                Board                     Assigned a
    board
                          Approval                    “buddy”
    events




                                26
60 Minutes is too short!
                       43 Authors, Brilliant!

                       Nominated for the 21st Annual Terry
                     McAdam Book Award of the Alliance for
                     Nonprofit Management

                        Bob Carter, chair-elect for the Association
                     of Fundraising Professionals (AFP), writes,
                     "This is surely the book I wish I had decades
                     ago."

                        To purchase YOU and Your Nonprofit go to
                     this link: http://bit.ly/iHpQoP
                           – My referral fees will be donated back to
  More about Board
                           BookSpring (www.bookspring.org)
   Engagement!


                            27
If I’ve Done Nothing Else…
  Expectations vs. stage of organization

  Find your superstars

  Push with patience, but be willing to be pushed

  Incremental, sustainable change




                           28
Thank You!

Heather Burton, Sage Nonprofit Solutions
      heather.burton@sage.com




                    29

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Working from Within-Board of Directors

  • 1. Working from Within: Your Board of Directors Heather M. Burton November 8, 2011
  • 2. Your Partner in Dialogue (and why me…) • Product Marketing Director w/Sage • Board, BookSpring Past president, held officer roles for 4+ yrs Responsible for performance evaluation process, staff dev. • 10+ years working for/with nonprofits United Way, Hospice, Social Service Agency • Charity Channel Chapter Author “All A-Board” • Special interest in leadership and developing people Heather Burton • Favorite food: Pizza (unfortunately) • Twitter handle: @heathermburton 2
  • 3. Who I work for… 3rd largest ERP solution provider to businesses worldwide The Sage Group, plc. (London: SGE.L) 6.2 Million Customers Worldwide Over 32,000 Unique Not-For-Profit Customers in North America 3
  • 4. Nonprofit 2 Lifecycle Dream Team Current Reality Bridging the Gaps 4
  • 6. Basic roles, responsibilities Define, protect and advance the mission Organizational ambassadors Safeguard assets (human, financial ,property) Recruit, hire, support & review the ED Ensure adequate resources to carry out the mission 6
  • 7. Oh, the places we could go… 7
  • 8. What does your dream board look like? 8
  • 9. We are a mix We are of leaders, responsible “do-ers”, and We’re and connectors passionate! responsive We put our money where our mouth is We’re movers and We make the shakers! time and have the energy 9
  • 10. Nonprofit 2 Lifecycle Dream Team 10
  • 11. Stages of a Nonprofit Start-Up (Incubation) Decline Adolescent (Stagnation) (Growing) Mature (Stability) 11 Adapted from: The 5 Life Stages of Nonprofits, Judith Sharken
  • 12. Organization vs. Board Mode Organization Board Start-Up Establish programs, secure Hands-on, operational, focused on funding, prove viability mission/program delivery Adolescence Additional paid staff, grow Less day-to-day, various committee community awareness formation to fill staffing gaps Mature Strategic growth, improved Shift to governance/strategy focus. operations, diverse fundraising Fundraising and board recruitment become priority Decline Shift in community needs, loss Disengaged board or disagreement of funding, lack of strategy or on organizational future, high-turn vision over 12
  • 13. Trick is in the Transition Start-Up Clarify board member roles, responsibilities (Incubation) Formalize board recruitment process Create formal governance structure Develop orientation & mentor program Focus on policies Decline Adolescent (Stagnation) (Growing) Re-energize or develop new board Institute an annual board evaluation Explore partnerships with others Enhance board fundraising capacity Engage third party to mediate conflicts Mature Enhance board committee structure (Stability) 13 Adapted from: The 5 Life Stages of Nonprofits, Judith Sharken
  • 14. Nonprofit 2 Lifecycle Dream Team Current Reality Bridging the Gaps 14
  • 15. What are your current board pains? 15
  • 16. Common Complaints Lack of participation, engagement Founder Syndrome Forgetfulness Over commitment Weak leadership Stray from the core Drama/Gossip Lack of time Great ideas, Lack of understanding no follow through 16
  • 17. Here’s where it gets fun… In which stage is your organization? Do your board pains map to a transition stage? Is your “dream team” in alignment with your stage? 17
  • 18. From my view…. (Perspective) Uncertain job market or loss of job Family demands Little time, but want to contribute in a meaningful way Not my only interest/passion Don’t want another full-time “job” Do take responsibilities seriously 18
  • 19. From your view…. (Perspective) You’ve agreed to serve on the board Many hands make for light work The organization needs your expertise Give it, get it, or get off Difficult to serve many masters with many personalities Do appreciate that you are volunteers 19
  • 20. Nonprofit 2 Lifecycle Dream Team Current Reality Bridging the Gaps 20
  • 21. The best executive is the one who has sense enough to pick good men [women] to do what he [she] wants done, and self-restraint to keep from meddling with them while they do it. - Theodore Roosevelt 21
  • 22. True leadership is rare, even in for-profit Leadership is organizations. not about title, it’s about action. Great leaders in one life cycle may not be suitable for the Leaders are next. willing to make the tough calls, Leaders care but explain why. about people first, and believe that everything else falls into place 22
  • 23. Board Leadership The right leaders at the right stage make all the difference Inspire, set the tone, and set an example Comfortable with tension Willing to challenge and be challenged Manage to the stage of your organization Able to balance short-term vs. long-term decisions 23
  • 24. Find your superstars Sometimes leaders come from unlikely places Support board members to take roles that grow them – Sometimes the “day job” isn’t what they’d like to do Don’t make assumptions Enforce succession planning 24
  • 25. Right roles for the right people… 25
  • 26. On-boarding Example Meeting Committee with board alignment dev chair Visit x Financial programs pledge Attend x Board Assigned a board Approval “buddy” events 26
  • 27. 60 Minutes is too short! 43 Authors, Brilliant! Nominated for the 21st Annual Terry McAdam Book Award of the Alliance for Nonprofit Management Bob Carter, chair-elect for the Association of Fundraising Professionals (AFP), writes, "This is surely the book I wish I had decades ago." To purchase YOU and Your Nonprofit go to this link: http://bit.ly/iHpQoP – My referral fees will be donated back to More about Board BookSpring (www.bookspring.org) Engagement! 27
  • 28. If I’ve Done Nothing Else… Expectations vs. stage of organization Find your superstars Push with patience, but be willing to be pushed Incremental, sustainable change 28
  • 29. Thank You! Heather Burton, Sage Nonprofit Solutions heather.burton@sage.com 29