1. The background colours used in this music video are quite light colours and fades lighter near the bottom of the frame which gives the impression of it being a
cloud. This could suggest a day dream or a dream, which may be why the teddy is used as a prop. It ties in with the mood of the song which is quite a positive
and happy tune to match the lyrics. In-between each shot it cuts back to Jessie J sat with the teddy but from a different angle, then cuts back to the next shot.
The shots which are circled use a camera movement where it bounces from one side of the frame to the opposite and the performance shot continues.

2. The predominant colours used are pink and purple which suggests femininity and that it will appeal to girls more than boys although a light blue background is
used when three men are performing so this could then appeal to men too. After almost every shot it cuts back to a close up of Jessie J. Close ups have been
used to portray her facial expressions where in each shot she is portraying a different emotion. These are performance shots as well as narrative because the
emotions tie in with the lyrics.

3. The main colour of the clothes she wears is black,
which may be because it’s a very slimming
colour. The outfits she wears are quite revealing
and skin tight to show off her figure. On the
previous slide, the image I have circled shows
funky nails, heavy make-up and big hoop earrings
which suggests she’s quite confident and
fashionable and likes to make a statement, which
is a typical convention of a current pop song. In
every long shot where you are able to see her
entire outfit she is wearing a pair of heels, wearing heels shows that she makes an effort in how she looks and can be very glamorous. By wearing heels it also
makes people’s legs look longer and slimmer, tying in with the black clothes she wears. Within the first minute of the music video Jessie J has five outfit
changes which suggests she’s stylish and loves clothes. It’s ironic that she wears all these outfits when her songs about money not mattering.

4. Camera movement The connotations of the colour red are
dangerous, blood and love. This supports
what her song is about because her song is
about fighting. Her clothing is very
fashionable and trendy and within the first
minute of the song she has five outfit
changes. Throughout the whole song she
has a further three different outfits. A pan is
used to show her dance move she is doing.
Long shots are used twice here to show off
her figure to show that she is not insecure.

5. Black is also a colour suggesting it’s
dangerous and dark tying in with the colour
red she is using. She does a lot of dancing
and is wearing more casual clothing. The
dancing makes it a lot more upbeat. Except
from sunglasses and her black hat there are
no other props used which suggests it’s
mainly about her singing and dancing. All of
her shots are performance shots and there
is no narrative, she is mainly dancing.

6. On this page you can see the shots types
it changes between and how often and
fast they change. There is normally two
different shots of her in one outfit and
setting and then it changes to the next.
Close-ups are used when she’s saying an
emotional line to portray her emotions. On
all outfits she is wearing heavy make up
and her hair is done nicely, although when
She is dancing it is more of a scruffy look. The background where it is white and looks tiled there is writing all up the wall which
shares some of the lyrics but also makes it look very urban. The red splatted up it ties in with the idea of blood again and fighting.

7. Her outfit here makes her look like a
soldier and she is doing the salute which
they do, this fits in with the lyrics from the
song and the meaning behind it. Except
from the performance shots where she is
dancing, every other outfit she wears heels
with which is a typical convention of a pop
genre. Female artists choose to wear them
because heels elongate their legs instead
of making them look stumpy. Her colour scheme is red and black so she often wears black trousers to make her legs look slimmer as
well as heels.

8. While dancing you are able to see her
tattoo she has of a music note showing
her dedication to music. Not all pop artists
have a tattoo but often male pop artists
have tattoos and some females. Cheryl’s
is music showing she is career focused.
By showing an extreme close up of her
hand shows her performance shot of her
dancing and her hand movement is
grabbing something and pulling it in. This suggests holding onto something and fighting for it, like the meaning of her song. Below is
her three other outfits that are used after the one minutes I have analysed. Her first outfit is a sea through leotard which is very
revealing and she is a role model to younger girls who may look up to her as an idol. However she is very sophisticated in her final
outfit however it is a very low cut top. Her middle outfit as also very casual with her hood up which ties in with the dance and urban
feel of the song you get from the background and her dancing outfits.

9. This music video has a slight yellow
and sepia tint to it, which gives it an
old fashioned feel which ties in with
her clothing she is wearing which
looks very Victorian and formal as well
as the setting and location. There are
no long shots used because she isn’t
trying to show off her figure she’s trying to look sophisticated and mid shots are used to show her clothing and the
settings. Low angles are also used to make her look like a princess in a tower.

10. A large aperture is used to bring the
man and Taylor Swift into focus to
show the relationship between them,
this is also helped by cuts between
the two of them, which are put
alongside each other. Eye line
matches are used to show the
connection between the two of
them.

11. The music video ‘Love Story’ does not use typical conventions of a pop genre, pop
conventions tend to be trendy clothing and upbeat and dancey. Love Story comes under the
pop genre because it was a popular song when it came out and loads of people listened to
it, it also has repeated chorus’ and catchy hooks which is the definition of pop music. Pop
songs normally consist of current clothing and locations, where as Taylor Swift’s song is the
opposite, she wears ball gowns and a birds eye view angle is used to show their ballroom
dancing in a grand ballroom. Me and my group have come to the decision that we want to
do this song but make it more current and use typical pop conventions which we have found
from looking at other pop songs and compared what we have found out to decide what
typical pop conventions are.