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Web 2 0 for enhanced (strategic) communication?

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Ewen Le Borgne
Ewen Le Borgne

A quick dash in the fascinating world of the Web 2.0, the potential of these applications, the shift from traditional communication and the opportunities this provides for (strategic) communication. I gave this presentation as a short 'teaser' during a workshop on strategic communication provided for the Water and Sanitation Forum of Ethiopia in February 2010.

TechnologieBusiness
1 von 20
Strategic Communication 2.0... When push comes to pull...
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The What?
The What? (What is the web 2.0?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo credits: Douglas Fir The playground
The playground (1) What tools then? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The playground (2) How to use the tools? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The shift When times are good, participate When times are tough, participate more (Ben McConnell)
The shift What is radically different here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The potential Photo credits: TechKnowTools 1+1=3
The potential How can you tap into it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The consequences... Photo credits: Matthew Good
The consequences Strategic communication 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s in it for me / you?
What’s in it for me? i.e. for you...? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Photo credits: Vernhart
 
 
 
 

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