How does search engine oprimisation (SEO) work? What are some of the common SEO factors? This beginner level presentation is a quick guide to get you up to speed to how search engines operate. For more SEO tips and tricks for your business, visit our site: http://www.ewebmarketing.com.au/

1. Introduction To Search
Engine Optimization
OVERVIEW
Level 2, 20 Chandos Street Ph: (02) 9438 5633
St Leonards 2065 Fax: (02) 9436 0081
NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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2. How search engines read
What humans see What Google sees
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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3. What is a search engine algorithm?
• Millions of lines of code
• Determines search
intent
• Judges what is
important, useful and
relevant
• Displays results through
a ranking system
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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4. How does it decide rankings?
THE CLAP ACRONYM
•Content
– Is this page relevant to the term I am searching for?
•Links
– How many votes does this website have?
•Age
– How long has this website been around?
•Pages
– Is this website a leaflet or a 1000 page book?
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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5. Content is king
It tells search engines
what a website is about
Imagine a book without
any words – that is what a
website without text looks
like to Google!
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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6. Links
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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7. Age
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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8. Pages
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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9. Module Review
• What is a search engine algorithm?
• How do search engines read a website?
• What does CLAP stand for?
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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10. www.ewebmarketing.com.au
Call 1300 785 122
Sydney Office Ph: (02) 9438 5633
Level 2, 20 Chandos Street Fax: (02) 9436 0081
St Leonards 2065 NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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