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Pine survey report [compatibility mode]
1.
3/24/2010 Pine/Strawberry Business Survey Preliminary
Report Ernie Borgoyne 602-571-7983 24 March 2010 www.ceptara.com Summary • Purpose – Measure the pulse of the business community in Pine/Strawberry • Objective – Identify business opportunities in the Payson and Pine/Strawberry areas – Provide a framework for community development • Improve property values • Maintain quality of life Motorola Confidential Restricted 24 March 2010 Page 2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 2 www.ceptara.com 1
2.
3/24/2010 Business Profile Total of
145 Businesses in Pine/Strawberry* Interviewed 15 (10%) • Tourists > 50% of all business year round – A ti Antiques/Collectables/Art G ll i / R k Sh /C ll t bl /A t Galleries/ Rock-Shops • Interviewed 5 out of 9 (55%) • Locals > 70% in Winter / Tourist > 70% in Summer – Bar/Restaurant • Interviewed 4 out of 15 (26%) – Fuel/Convenience • Interviewed 2 out of 2 (100%) • Locals / Tourists 50% year round – Grocery/Bakery • Interviewed 2 out of 2 (100%) * Information Source: • Pine Strawberry Business Community (PSBC) • Locals 100% year round http://pinestrawberrybusinesscommunityaz.com – Beauty Shop/Hair /index.php • Interviewed 1 out of 7 (14%) • Yellow Pages dotcom – Home Maintenance http://www.yellowpages.com/ • Interviewed 1 out of 4 (25%) Motorola Confidential Restricted 24 March 2010 Page 3 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 3 www.ceptara.com What attracts your customers to Pine/Strawberry? • Rural Area / Back to Nature / Hunters / Cool Weather • Craft Stores / Festivals and Special Events p • Social “Leveler” (Be someone else) • Pet Friendly • Nostalgia • Website • Word of mouth • Tourists / Tourists / Tourists • Su Summer Cab s e Cabins • Drive Through (on the way to somewhere else) • Good Food/Restaurants/Bars • Tonto Natural Bridge / Fossil Creek Motorola Confidential Restricted 24 March 2010 Page 4 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 4 www.ceptara.com 2
3.
3/24/2010 How does Payson
influence your business? • Some regular customers from Payson (7) – 46% • No Impact (4) – 26% • Expecting to build customer base from Payson • Bikers are a big draw since they are not welcome in Payson • New ASU campus expected to influence P/S big time Motorola Confidential Restricted 24 March 2010 Page 5 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 5 www.ceptara.com What is the biggest issue currently affecting the success of your business? • Lack of Construction • Empty Housing • Undeveloped Land • Deteriorating Storefronts • Difficult to work with County Motorola Confidential Restricted 24 March 2010 Page 6 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 6 www.ceptara.com 3
4.
3/24/2010 What services would
you like to see in P/S to support your business? What businesses opportunities are currently not being filled in P/S? • Affordable Housing • Youth Focused Activities • Full Service Station • Public Restrooms • Local Bank • Convenience Stores • Clothing Store • Total Restaurant Hours • Upscale Restaurants • In Season • Off Season • Boutiques • Specialty Shops • Conference Center • B&Bs need to work together Motorola Confidential Restricted 24 March 2010 Page 7 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 7 www.ceptara.com How important are the part-time residents to your business? Would you like to see more full time residents in P/S? • All respondents said Part-Time Residents are very important • As far as wanting more Full-Time Residents: – Not sure / Not really (3) 20% – Yes (12) 80% but: • Need the right services to support more people • Would like the business owners to be full timers – Only 3 out of 15 owners lived outside of P/S • Keep the character of the town as it is • Must be controlled growth • New residents tend to want to limit the growth Motorola Confidential Restricted 24 March 2010 Page 8 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 8 www.ceptara.com 4
5.
3/24/2010 In ONE
word how would you Describe Pine/Strawberry today? Responses fell into two general categories • Aesthetically – Secretive (unknown to the rest of the world) – Evolving (going through change) – Beautiful / Nice Quiet town / Hamlet / Unique / Quaint – Love it here – Eclectic (parking lot shows diversity of people) • Economically – Business downturn (creating vacant and un-maintained buildings) – Hurting economically – Quaint (but needs a theme to draw more people to Pine) – Depressed – Fragile (economy - outlook is day to day) Motorola Confidential Restricted 24 March 2010 Page 9 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 9 www.ceptara.com What do you see as the biggest threat to your business? What are the limitations to growth? • Too many egos among community organizations • Close-mindedness • Private owned property held by families and not developed • Progress has been made • Will take some time to develop the • Parking infrastructure • Turning Lanes • Round-about at Hardcastle • Pine not known as distinctive • Closing Natural Bridge and Fossil Springs Motorola Confidential Restricted 24 March 2010 Page 10 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 10 www.ceptara.com 5
6.
3/24/2010 What is your
biggest challenge operating a business here? • Getting through the Winter months (3) • Buying power (2) – Few suppliers want to service a "third world country“ – Suppliers going out of business • Big drug element here and in Payson (2) • Finding Quality Employees (now relies on family) (2) • Pine is not well known - used to be but not anymore (2) • N d t work t Need to k together as a community th it • Economy • Blue-collar workers out of work in the winter • Hard to schedule employees and plan for food preparation • Affordable housing for workers Motorola Confidential Restricted 24 March 2010 Page 11 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 11 www.ceptara.com Describe how you see Pine/Strawberry in 5 years • High End Village community; try to recruit a celebrity • Self sufficient Green community. • Improve the buildings/storefronts to show pride – County has been a problem w/building permits • Not a lot of growth More full time residents, not a lot of growth • 5,000 people full time residents • Nice getaway • Improved economy • Improved infrastructure (e.g., water, public services; walkways) • Going to grow (but Pine needs an identity) • Booming • Don't want a lot of growth • Steady Strong Community • Need consistent cash flow and tax revenue. • Like the way it is; more of a distinction Motorola Confidential Restricted 24 March 2010 Page 12 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 12 www.ceptara.com 6
7.
3/24/2010 Opportunities • Plan for
Growth – Inevitable as economy and water infrastructure develops – ASU campus in Payson will feed P/S – Consider Traffic needs • Synergize Organizations – P/S Historical Society – P/S Business Community – R l E t t companies Real Estate i – Bed and Breakfasts • Define our Identity and Advertise – Recruit a Celebrity?? Motorola Confidential Restricted 24 March 2010 Page 13 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 13 www.ceptara.com About the Author – Ernie Borgoyne • An independent consultant with over 30 years of engineering experience and proven t k record i product d d track d in d t development, small b i l t ll business development and quality and cost saving process improvements. • He is associated with Ceptara – a company dedicated to helping organizations and individuals achieve higher performance through personal development, team excellence, and organizational improvement • He works with small and large businesses, and public sector organizations to help them achieve higher performance. • Contact Ernie for more information on this report or services available. Motorola Confidential Restricted 24 March 2010 Page 14 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 14 www.ceptara.com 7
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