How to get started blogging for your business. For more digital marketing tips, visit http://www.leaponlinemarketing.com

1. Welcometo
Blogging Basics
With Evy Hanson of Leap Online Marketing

2. Why we blog for business
How to setup a blog
Developing a blogging calendar
Crucial elements of a blog post
Tips for a successful blog
Questions and Answers

3. Why Blog?

4. Why Blog?

5.  Search engine rankings
 Increase leads - B2B marketers that use blogs
receive 67% more leads than those that do not
 Increase business (businesses who blog see 80%
more traffic than those who don’t)
 Share our knowledge and expertise – provide value
 Grow email list
Why Blog?

6.  Get more links to your site
 Use it as a base for micro content
 Get a column with a newspaper or industry magazine
 Gain a competitive advantage – positioning yourself as
the expert in your field!

7. How to setup a blog
• Useaweb developerto addtocurrentsite
• Setupafreesiteon wordpress.com
• Setupawordpresswebsite with ablog

8. Have a web developer add it to your site
How to setup a blog

9. Setup a free wordpress blog – wordpress.com
How to setup a blog

10. Setup a wordpress website with a blog
How to setup a blog

11. What to consider when starting a blog
What are your goals?
Who are you speaking to?
How will you get readers?
What are you going to write about?

12. Waking up on Monday and deciding what
to write is not a strategy!
How to develop a blogging calendar

13. 1. Find your core themes (your services)
2. Build sub-themes
3. Research sub-themes and determine main keyword
Topic Development

14. EXAMPLE:
Core theme development
for Interior Designer
• Home Decorating
• Home Remodeling
• Commercial Interior Design
• Design for Developers

15. • Home Decorating:
Window treatments, art, paint selection, different styles, trends
• Home Remodeling:
Kitchen remodel, bathroom remodel, new flooring, custom pieces,
cool lofts, vacation homes
• Commercial Interior Design:
Office design, restaurant design, retail space design, trends
• Design for Developers:
Staging model homes, design to Sell, space plans, virtual tours

16. Topic Development
Expand on your
topics
• Google Keyword
planner
• BuzzSumo
• Yahoo Answers
• Google Suggest

17. Topic Development
• Google Keyword planner
• BuzzSumo
• Yahoo Answers
• Google Suggest

18. Topic Development
 Google alerts https://www.google.com/alerts

19. Topic Development
 Follow other bloggers in your industry
 Curate content

20. You have your topic, now what?
I’m a _____________, not a writer, help!

21. Types of Blog Posts
 How-To Post
 List-Based Post
 Curated Post
 Photo Based Post

22. The How-To & List-Based Post
The Headline
5 Kitchen Remodel Tips
5 Budget-Friendly Kitchen Remodel Tips
Get started on your Kitchen Remodel with these easy tips
How to remodel your kitchen without breaking the bank
The Introduction
Write a compelling opening that sympathizes with the reader and identifies the
problem.

23. The How-To & List-Based Post
 Write the body
Follow up on what you
promised in the introduction
Brainstorm different
solutions then organize
these into body content

24. The How-To & List-Based Post
 The Conclusion
Summarize problem and solutions
Ask for feedback or encourage contact for further advice

25. The Curated Blog Post
 Develop Headline
 Write an introduction
with your take on the
topic
 Include 3 – 5 article
links, with brief
introduction
 Follow up with
conclusion

26. The Photo Based Post
 Develop Headline
 Write an introduction
on the topic
 Select photos,
comment and write
about each
 Follow up with
conclusion

27. Blog Calendar Tools

28. Google / Outlook Calendar
BloggingCalendar Tools

29. Handwritten Calendar
BloggingCalendar Tools

30. Wordpress Plugins like ‘Editorial Calendar’
Blogging Calendar Tools

31. Crucial Elementsof a Blog Post
(& how to get readers!)

32. Crucial Elementsof a Blog Post
Minimum 500 words
Proofread!
Determine what your main keyword is
Use it in the page title/URL
Once in the header
Use it as much as 4 – 6 times in the content
Add meta descriptions if you can
Install Yoast SEO plugin if you have a wordpress site
Link to older posts and to service pages
Social Share buttons

34. Develop a calendar to stay on track
Be unique and timely
Provide value – offer free advice
Tips for a Successful Blog
(& getting more readers)

35. Promote your content through
Social Media
Email Marketing
Tips for a Successful Blog

36. Engage on industry websites & blogs – leave comments
Tips for a Successful Blog

37. Summary
1. Setup Blog
2. Develop topics, sub topics, research further
3. Develop Calendar
4. Brainstorm the “meat” of your post
5. Write regularly
6. Make sure your post has all crucial elements
7. Promote!
8. Do it all over again 

38. Resources
https://wordpress.com
https://www.google.com/alerts
https://adwords.google.com/ko/KeywordPlanner
http://buzzsumo.com
https://answers.yahoo.com

39. LinkedIn/EvyLHanson
Facebook.com/LeapOnlineMarketing
Twitter: @evylhanson
LeapOnlineMarketing.com
evy@leaponlinemarketing.com