Twitter is about answering the question ‘what are you doing’ in less than 140 characters. That’s about 12 words. This presentation looks at quick wins in how to get started with Twitter. 

1. Quick Win Twitter for businesses www.evonomie.net

2. Twitter is about answering the question ‘what are you doing’ in less than 140 characters. That’s about 12 words. This presentation looks at quick wins in how to get started with Twitter.

4. @username + message – an open tweet that can be seen by your followers and by @username’s followers

5. DM username –a private tweet that can only be seen by username

6. #hashtag- a Twitter keyword. Adding # makes the word searchable.

8. Build brand awareness

9. Drive traffic to your website

10. Promote special offers

11. Respond to customer queries

12. Provide advice and tips

13. Share news

14. Build community

15. Raise funds

16. Generate sponsorship

17. Customer services

18. Product demos

19. Recruit new staff

20. Research your market

25. Your bio can be read by followers and non followers alike so ensure that it reflects your Twitter objectives.

26. Focus on a few essential keywords as a bio is the first place potential followers review.

27. If the identity is for a company make sure this follows your normal brand rules.

29. in line with your objectives

30. Twitter management Updating Twitter is best done in house.. Ensure Twitter users are given clear guidelines on the company’s brand values and ‘tone of voice’. If you are a professional or business user and use LinkedIn, you can simply add Twitter to your LinkedIn account and when adding a ‘status update’ in LinkedIn, you can check the box to automatically tweet at the same time.

34. emails

35. business cards

36. blogs

38. ReTweet interesting Tweets

39. Recommend interesting Tweeters – ‘Follow Friday’ #FF is set up to do this

40. Tweet about useful and interesting information, sharing your breakfast menu is not that fascinating – unless you own a Bed & Breakfast establishment!

42. Get some expert help Evonomie® is a social media consultancy. We help companies and agencies by analysing and developing their social media presence.. We can recommend reputable SEO companies, website companies and graphic designers. Contact us www.evonomie.net T 01543 258522