When Furniture Row decided to leave their digital assets management provider to go to AEM, they began a multi-phased journey that has resulted in the transition of their eCommerce platform and content management system. They recently launch a newly redesigned DenverMattress.com site which introduces a headless implementation of AEM sites, a new authoring experience for their content team, and an upgrade from a freestanding instance of Scene7 Classic to Dynamic Media integrated with AEM Assets. Hear from the implementation team and learn more about Furniture Row’s digital evolution.

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Furniture Row’s
Transition to AEM
Sabrina Schmidt, Noah Linge (Furniture Row)
Rabiah Coon (3|SHARE)
August 7, 2019

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Furniture Row’s Digital Strategy
Decision: Implement AEM
Customizing AEM for Furniture Row
DAM
• Upgrade to Dynamic Media, Custom Workflows
Sites
• Headless Implementation
Post-Launch: Impact of the AEM Implementation
Agenda

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Strategy and Selection
Furniture Row’s Digital
Strategy and the Decision to
Move to AEM

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Moving to Upstart Commerce
Moving from Monolithic to Headless

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AEM Decision
Headless Commerce Implementation

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Implementation
3|SHARE’S Customized
Implementation of AEM for
Furniture Row

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Dynamic Media Upgrade
Moved from a detached Scene7 instance to Dynamic Media integrated with the AEM DAM.
Migrated Media Sets from Scene7 to AEM using custom migration scripts.
Headless AEM Sites
Custom Exporting:
• Column Control export is not part of the OOTB export.
• Experience Fragments exposed on the page output in the proper location on the page.
Image Servlet: enable search of one of more SKUs to return product images and media sets from
Dynamic Media for display on the front-end.
Custom DAM Workflows
Custom listeners to automatically push to Dynamic Media based on the destination location of a
moved file.
Custom workflow to push asset updates to Dynamic Media automatically when the asset exists in a
certain location.
Customizations to AEM

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Page Export Example

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Dynamic Media Renditions in AEM

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Impact
How the Move to AEM
Impacted the Furniture
Row Team

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Commerce Experience

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AEM Author Experience

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New Denver Mattress Site

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About Us
Sabrina Schmidt
Creative Marketing Director
Furniture Row
Email
sabrina.schmidt@furniturerow.com
LinkedIn
http://linkedin.com/in/sabrinanschmidt
Website
www.furniturerow.com
www.denvermattress.furniturerow.com
Rabiah Coon
Sr. Project Manager
3|SHARE
Email
rabiah.coon@3sharecorp.com
LinkedIn
http://linkedin.com/in/rabiahcoon
Website
www.3sharecorp.com
Noah Linge
Director of Digital Marketing
Furniture Row
Email
noah.linge@furniturerow.com
LinkedIn
https://www.linkedin.com/in/noahlinge/
Website
www.furniturerow.com
www.denvermattress.furniturerow.com

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Thank You!