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Evergreen Profit News Update
Discover Ways To Insulate Your Business Against Threats
Hi, this is Justin Meadows with another website news update. Today we're going to talk
about insulating against potential threats in your business, specifically new competitors
entering your marketplace and also a nifty backup solution that could be great for your
business.
First, insulating against potential threats. It really is worth sitting down and brainstorming
either with your staff or by yourself or with a consultant or someone else outside of your
business all the different potential threats
that may compromise your business and
then looking at ways you can insulate your Get to know what the
business against these threats and things different potential threats
that you want to be looking at is things like
your supply, what happens if you lose your to your business
supply that you currently have or do you
have multiple different supplies, is that going to be a problem, how many customers do you
have. Do you have a large base of customers or if you lose one customer, is that going to
make a huge impact on your business? Other things like your staff and your computers or
your product or your service, what if someone else brings in a service exactly the same, but
a little bit cheaper. Can anyone do that? What if someone poaches your staff? What if a
competitor moves in right next door to you? All these sort of things are the things that you
want to start thinking about and insulating your business against,
One of the things that I wanted to talk about in particular is how you can use your website
to insulate against new competitors entering your market and taking that market share that
you already have. One great way that you can establish and maintain market dominance
with your online market, in particular, is by using your website to publish regular content
and build up your authority and relationship with your customers and also build up a strong
ranking in your search engines. What that means is you don’t want to just be on the front
page. What you want is to have such a strong online presence that if anyone looking to
come in to your market has a look at your presence online, there is a massive barrier to
entry for them to knock you off the top of Google perhaps or steal those followers from you
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that are following your blog or they are
friends with you on Facebook. You want to Use your website to
really be engaging with your customers so
much that they wouldn’t even consider insulate your business
looking at any other competition or you want against new competitors
to build yourself such a strong brand with
Google that it's going to take a lot of effort
and a long time for any other new competitors or existing competitors to rise above you in
the search engines and the best way to achieve this is by publishing regular quality content
that engages with your users, engages with your customers and provides them with
valuable information and tips and gives them the sort of things they need to get the most
out of your service or maybe just help them out with their problems that may be related to
your business, but not specifically what your business provides.
The other thing you want to insulate against is data loss. The data that you have in your
business computer really is crucial and very
important and it's important that you back this
up and it's also a great idea to have several Protect your business by
different ways that you back it up because one having several backup
backup may fail or for some reason it might not
have been backed up. Have a couple of systems for your data
different systems in place. You might want to
talk to your local IT guy or your computer guy, whoever set up your computer systems
about different solutions that you can be using. It's a great idea to have a backup that is not
on your premises in case of something like a fire or something like that. You want to make
sure that you're insulated against that sort of threat as well.
One great solution is a software called Drop
Box and essentially what this is, the files that
are on your computer get automatically DropBox is a software that
synchronized with another computer and this synchronizes all your data
is not just great for backups, if you're using
several computers in your business and you across all of your computers
have a lot of staff that are using the same files
or need to access similar files or you might need to access these files off premises or on
different computers. By putting them all into Drop Box, it automatically synchronizes the
files across all the computers that are using it. It's also a great way to send files to other
people and to share files and it's a great backup solution because everything that’s on your
computer in the Drop Box folder is automatically synchronized and backed up into cloud
service and also onto the other computers that you have. If one computer dies you don’t
lose all that valuable data. You can simply get a new computer, install Drop Box and let it
synchronize and all those files will come back.
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If you want to find out more or have any questions about this, just chuck a comment below
and I'll be happy to help you out with some few ideas and solutions on how you can be
insulating and backup solutions for your business as well.
I'm Justin Meadows. This is Evergreen Profit. I'll talk to you soon.
Free Consultation and Website Audit
I hope you have gotten a lot of value out of our website news training. I would like to offer
you a free ½ hour consultation and website audit. To make sure you get the most out of
your online marketing.
We have worked with hundreds of businesses in a range of industries and can help put you
on the right track. There is no obligation to buy anything, we simply want to help you out
and make sure you are making the right choices.
Give me a call on 1300 33 77 14 and I will help put you on the right track.
So that you can build yourself as a leader in your market, get more sales from your website
and rise above your competition in the search engines.
Cheers
Justin Meadows
Online Marketing Strategist
Evergreen Profit
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