6. i nnovate simplify improve

7. The data 377 people from 245 councils participated in the survey, which can be accessed at www.surveymonkey. com/s/ LGiUdigitalcomms . Of these, 39 per cent worked in communications, 28 per cent in democratic services, 15 per cent in customer services, 10 per cent in finance and 8 per cent in web management.

11. “If I had eight hours to chop down a tree, I’d spend six hours sharpening the axe”

15. £80,000

21. “…those who give their audience what they need quickly and effectively – often for government comms it’s about giving the audience clear information to enable them To make an informed decision”