BIS John Turnbull

Making the most of GovDelivery John Turnbull, Web Manager

Me and the team ,[object Object],[object Object],[object Object]

The website ,[object Object],[object Object],[object Object],[object Object]

The department ,[object Object],[object Object],[object Object]

Telling people what we’re doing ,[object Object],[object Object],[object Object]

Our history with GovDelivery ,[object Object],[object Object],[object Object],[object Object],[object Object]

Could do better… ,[object Object],[object Object],[object Object]

Grasping the nettle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A false start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Back to basics ,[object Object],[object Object],[object Object]

Pagewatch or not? ,[object Object],[object Object],[object Object],[object Object]

Step 1: creating new categories

Step 3: making the service more visible A big, bold call to action on almost every page on the site

Step 4: switching off pagewatch Not enabled for static HTML pages Still enabled where new content is published as discrete items

Step 5: devising a process ,[object Object]

Step 6: adding value ,[object Object]

Step 7: tell the world! ,[object Object]

How will we know if it’s working? Overall no. of subscribers picking up after being flat for a while: ,[object Object]

We’ll keep a close eye on overall numbers

And we’ll watch our click-through rate

And another thing… ,[object Object],[object Object],Separate templates for NMO bulletins

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