Hugh campbell mobile opportunities

BBAA CONFERENCE 2011 MAYBE MOBILE?

VIRTUOUS CIRCLE FINALLY CATCHING ON

Internet Users (bln) Source: Broker Research Shift to Smartphones Mobile Internet Users Overtaking Desktop Diverse Content Consumption on Mobile Devices SMARTPHONES CAN DO EVERYTHING

($ bln) Source: Gartner CAGR 46% ($ bln) Source: Juniper Research; Internal analysis CAGR 41% * Excluding NFC and other forms of mobile proximity Source: Yankee Group, Informa, MEF, Internal analysis (€ bln) CAGR 11% Global Mobile Entertainment – D2C Global Mobile Marketing Spend Global Number of Mobile Subscribers Global Mobile Payment* GROWTH SEEMS TO BE EVERYWHERE

Android is Catching Apple in Operating System Market Share Worldwide Mobile Market Share by Operating System (2009-2012) Source: Broker Research Note: Relates to smartphone only Source: AdMob Note: Relates to both smartphone and featurephone ,[object Object],[object Object],[object Object],[object Object],BUT COMPLEXITY IS HIGH

Mobile Browser Internet vs. Apps – Share of US Mobile Subscribers* % of Apps Developed for a Native Platform Source: Gartner ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore Feb 2011 *Excluding Text Message iPhone, Safari browser Alternative platforms and browsers (e.g. Android) HTML5 working subset stable Web app stores 4G connectivity MILESTONES Decreasing reliance on Apps developed for Native Platforms such as iOS HTML5 WILL CHANGE APP LANDSCAPE

MOBILE PAYMENTS – EXCITING BUT CROWDED SPACE

MOBILE AD NETWORKS – NEW ENTRANTS SHOW PROMISE

EBOOKS – OPPORTUNITIES IN SOFTWARE STACK

HUGH CAMPBELL PARTNER 0207 101 7566 [email_address]

Hugh campbell mobile opportunities

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