1. Engage121
Evaluation

2. Home Tab: What is it?
The Home Tab offers easy, one-click access to charts, analytics and
Key Tabs/Resources.

3. Home Tab: What is it?
Home Tab components
Main Engage121 Tabs
Log Out Button
Your primary
charts
Secondary charts
created in the
Evaluate Tab.
These charts can
be edited,
replaced and
created as
needed
Your quick view
engagement
pane for
Engage121 Tabs

4. Evaluate: Measure
your Results

5. Learn where your customers talk about you.
Your Brand Mentions
Preview your
audience on:
Facebook
Twitter
Tumblr
YouTube
LinkedIn
Google+
Blogs
Rating and
Review sites
and more.

6. Compare your Fans and Followers.
Your Brand Facebook Insights
Your Twitter Account Analytics
Facebook
Insights and
Twitter
Analytics
Compare
key
demographics

7. Sentiment Analysis
Your Brand Sentiment
Know where
you stand:
Compare
your brand
sentiment to
competitors
Against
thought
leaders
Industry
Standards

8. Understand who is speaking about you.
Occupation
Where they shop











Gender
Occupation
Location
Where they eat
Where they
shop
Age
Interests
People vs.
Companies
Family Status
Employment
Status
and more.

9. Evaluate Tab: What is it?
The Evaluate Tab allows you to create reports and charts to track you or your
brand’s activity, effectiveness and sentiment. This is the best place in the
Engage121 application to monitor your success.

10. Evaluate Tab: What is it?
Engage121 Analytics is the main Evaluate tab that comes pre-built within your
Engage121 application; covering Reputation, Campaigns and Facebook Insights.

11. Evaluate Tab: How to Use it?
Engage121 Analytics : Campaign Reports
Select your
campaign to
access the report
Click on the different
tabs to see all of the
analytics for this
campaign

12. Evaluate Tab: How to Use it?
Engage121 Analytics : Facebook Insights Report
Choose which
Facebook
Business Page
you want to
view data for
Select the time
frame to view
your data
Click on the
different tabs to
access other
insights for your
Business Page

13. Evaluate Tab: How to Use it?
Evaluate charts help you measure the effectiveness of your campaigns.
You can add a
New Chart Tab by
simply clicking the
+Add Tab.
Each chart can be
Enlarged, Edited,
Deleted, or viewed as
data.
You can easily create a
new chart by simply
clicking the ADD CHART
symbol.
Choose criteria for each chart.
<Sample shown

14. Evaluate Tab: How to Use it?
In the Evaluate Tab; You can export any chart or a series of charts to help with monthly
company reports. Charts can also automatically be delivered.
The Export button will
allow you to export all or
selected charts from
each tab as a PDF, HTML,
Word or Excel file.
A date range can also be selected
for your chart by simply clicking
edit next to the dates on the top
right. (Example below)
Data within your charts, is
accessible for 30 rolling days.

15. Evaluate Tab: How to Use it?
Export an Excel file
Once you export an excel file, the
links to the posts will be live in the
spreadsheet.
Any changes in the spreadsheet
will not be reflected in the E121
application.

16. Evaluate Tab: How to Use it?
In order to understand what the chart capabilities are, you must first
understand what’s being calculated. The next several slides will walk you
through nomenclature, chart type definitions and sample charts.
Chart Type
Outcomes
Chart Name
Description
This begins to explain
Chart Types, Names and
Descriptions.
Incorporate Facebook Insights for your connected
Facebook page, including Unique likes, comments and
other insight data, aggregated or tracked over time.
Keyword Rank
Ranks the prevalent words that appear in association with
the keywords you've entered.
Sentiment
Measures tone of the posts that mention your keywords
Share of Voice
Activity
Facebook Insights
Track your presence among a specific audience. Define
the audience with a set of keywords, and then compare
two or more “segments” across that audience.
My Activity
Charts your activity on different social media platforms
(posts, comments, etc.)

17. Evaluate Tab: How to Use it?
Chart Type
Reach
Chart Name
Description
Uses keywords. Searches Twitter, Facebook, YouTube, review sites, blogs, and other
social media. Can use exclusion words. Use Buzz Compare to compare multiple brands or
keywords.
Fans/Followers
-Tracks fans and followers based upon user’s connections. (Facebook, Twitter and Tumblr)
-Twitter (Select Handles) – Track other users’ Twitter followers over time.
-Twitter Rank – Charts your overall Twitter rank, Following Ratio or Klout score against
others over time.
Direct & True Reach
A way to track “impressions”. Direct Reach = # of people you reach through a Tweet. True
Reach = # of people you are reaching through other’s re-tweets.
Platform
Engagements
Buzz
Buzz Compare
Pie chart breaks down mentions of specific keywords by domain and handle.
Foursquare Check-ins
View check-ins by date or by name.
Engagements by Tag
Tracks the interactions with tagged speakers.
Tags
Tracks the number of speakers assigned with the selected tag.
Interactions
Tracks direct messages and replies on Twitter and posts, comments and wall posts on
Facebook. Can be aggregated, or broken out by connection.
Web Stats
Tracks numbers of visitors to your web site or pages based on your Google Analytics
connection.
Link Tracking
Displays the number of click throughs for a specific bitly link (option must be selected in the
Speak section when generating the link)
Facebook FANlet
Displays the results of your selected FANlet.
Continued from last slide

18. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Buzz Charts
Buzz Charts:
Count the number of times a
keyword is mentioned by
platform.
Buzz Compare, compares the
buzz of multiple keywords to each
other.

19. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Fans & Followers Charts
Fans and Followers All Platforms – The total # of
F&F’s of all connected platforms.
By Connection – # of F&F’s by
specific connections.
Select Handles – # of F&F’s by
select Twitter handles, either
yours or other peoples.
Twitter Rank – Charts your
overall Twitter rank against others
over time.
Following Ratio – The # of your
followers or # of people you
follow.

20. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Direct and True Reach Charts
Direct and True Reach
Direct Reach = # of people you
reach through a Tweet.
True Reach = # of people you are
reaching including when others
retweet you

21. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Platform Charts
Platform
Pie chart breaks down mentions
of specific keywords by Social
Media platform.
Also exports the top 5 posters of
each platform

22. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Engagement Charts
Engagement Charts
Foursquare checkins – # of times
people check into your
Foursquare Venue
Interactions – Tracks direct
messages and replies on Twitter
and posts, comments on
Facebook.
Link Tracking – Displays the
number of click throughs for a
specific bitly link (option must be
selected in the Speak section
when generating the link)
Facebook FANlet – Displays the
results of your selected FANlet
poll.

23. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Sentiment Charts
Sentiment
Measures tone of the tweets, blog
posts, articles that mention your
keywords.

24. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Insights
Facebook Insights – Demographics
and interaction data of your
Facebook fans; Age, Gender, Fans or
Pages and Post level Insights,
including Likes, Views, Comments
and Shares.
Youtube Insights – Demographics
and interaction data of your Youtube
followers; Age, Gender, Popularity,
Users, Views, Comments, Subscribed,
Un-Subscribed, Favorites and ratings.
Web Stats – Tracks numbers of
visitors to your page based upon
your Google Analytics connection.

25. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Twitter Insights Charts
Twitter Insights – Demographics
and interaction data of your
Twitter followers; Age, Gender,
interests, habits, family status.

26. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights – detailed reach
data with likes added & removed,
organic, viral and paid reach.

27. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights –
Demographics and
interaction data of your
Facebook fans; Age, Gender,
Geography

28. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights – Post
performance

29. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights –
Engagement activity &
performance

30. Engage121 Analytics: Widget driven reporting

31. Analysis: DIY Charting

32. Brand Reputation Scorecard - Dashboard

33. Brand Reputation Scorecard - Dashboard

34. Brand Reputation Scorecard - Dashboard

35. Brand Reputation Scorecard - Dashboard

36. Brand Reputation Scorecard - Results