Kulturang Popular

1. Phinotoshop at Pinacquiao na
Larawan at Lipunan: Manny
Pacquiao bilang Nireartikulang
Politiko-kultural na Texto
MYKEL ANDRADA

2. Adobe Photoshop
Isang computer software program na ginagamit
sa enhancement at manipulasyon ng mga
larawan o paglikha ng biswal-digital na
produkto.

3. Pinacquiao na mga Larawan at ang
Reartikulasyon ng Kultural na Kapital
Walter Benjamin “ Even the most perfect
reproduction of a work of art is lacking in one
element: its presence in time and space, its
unique existence at the place where it happens to
be. This unique existence of the work of art
determine the history to which it was subject
throughout the time of its existence. This includes
the changes which it may have suffered in physical
condition over the years as well as the various
changes in its ownership”(1968,220).

4. Pigura 1. Mukha ni Pacquiao at mukha ng bidang tauhan sa pelikulang
Avatar

5. Pigura 2. Mukha ni Pacquiao sa original na patalastas
ng Macintosh

6. Tila Transgresibo: “Sailor Manny” at
ang Feminisasyon at De-
ortopedikasyon
• Feminisasyon- ang paglalapat ng katawan ng
bababe sa mukha ng orihinal naman talagang
brutal o macho.
• De-ortopedikasyon- ang pagbabaklas sa
katawan o pagkatao ng isang indibidwal o
institusyon sa pamamagitan ng
dekonstruksyonng pisikal na kaanyuhan.

7. Pigura 3. Sailor Manny

8. Pigura 4. Mukha ni Pacquiao sa limang pisong papel

9. Politikal na Kapital: Ang
Transhistorikal at Transnasyonal na
Pacquiao
Holborow, “Signs can be highly symbolic in one
context but remain simple objects in other”
“The quality of signs to represent,’to reflect and
refract another reality.’ to interpret is what gives
them their conceptual potency and makes
words the very stuff of ideology”

10. Pigura 5. Pacquiao bilang Superman

11. Pigura 6. Mukha ni Pacquiao sa
halip na mukha ni dating
pangulong Gloria Arroyo
Pigura 7.

12. Mga Pinacqiao na mga larawan:

13. Iba pang phinotoshop na larawan:

16. Maraming Salamat !