1. Evaluation Question 2:
How effective is the
combination of your main
products and ancillary texts?

2. Text, fonts and colours
This is the text from one of our
intertitles in our final trailer In each of the three products we have used
a similar theme of colours, fonts and style.
We have used a sharp, clear and simple
font as we feel the audience would be
made clear as to the genre. We thought
that if we used a typically ‘horror’ style
This is the text stating the name of our font, it may come across as a comedy film.
film on our final magazine front cover We have used a three colour pallet using
the colours red, black and white in each of
our products as these colours suit the
genre. To be consistent we have used the
same colour pallet and fonts in each of the
three products. By being consistent with
the style of our work, the audience would
This the text on the top of our film poster be able to recognise our different products
telling the audience the name of the film due to the similarities.

3. Images in the final film trailer
This is a fast pace close up
image of our main character These are shots from the final version of our
trailer. We have used a limited colour pallet to
suit the genre conventions and keep the trailer
consistent to the poster and magazine cover, the
white dress that our main character is wearing
works well for the genre and the light colour
contrasts the black eerie background. The
costume in the magazine cover and film poster
This is a slowed down images is the same as the costume the girl is
distance shot of our main wearing in our final trailer so the audience would
character walking be able to recognise her. She is pulling very blank
and creepy expressions to create a mood and
scare the audience, creating an expected
reaction. In the close up shot of the girl we are
able to see how dark her eyes are, also suiting
the genre conventions.

4. Images in the magazine cover and poster
This is the image on our final magazine front cover. Kaytlen’s expression is very
blank and she is looking at the audience as though she is possessed. This image
would draw in the audiences attention by the way she is looking and the way her
hair looks very straight and girlie. As we are able to see the whole of her, the
audience are able to notice her costume as well as her facial expression, giving
them something to recognise when they see a TV advert or a poster.
This is the image we used for our other idea, we
decided it would be effective due to the colour
pallet used, being similar to the other products as
well as the final trailer. Her expression, again, is
blank and eerie and she is wearing the same dress.
Also, a prop
which she carries
in the trailer is
This is the image we used for one of our poster ideas. We decided present in this
that they eyes didn’t look very professional and it looks very image which we
different to our other images so the audience may not be able to felt was effective
recognise the character in another circumstance. Also, I feel this as the audience
image isn’t effective as the audience are unable to see what she is would be able to
wearing. Although, it is a successful image as it works because it recognise it when
is close up and would scare the audience with her facial they came to
expressions and the bright, ghostly white colouring used. watch the film.

5. An effective way to advertise our horror film, Vengeance, would be through the
social networking site, Facebook. We could make groups or like pages for people
to follow and share so more people would hear about the film. It would be a
perfect advertising method as the majority of people that use Facebook and other
social networking sites such as twitter are mainly our target audience age group.
We could also include an advertisement on the side of the webpage or on the top
as a banner so people visiting the page would see it as they logged on.

6. TV adverts
Another advertisement method we could use to advertise our horror film is
through adverts on the TV during breaks. Our film trailer could be cut down into
a shorter length trailer of a few seconds so the audience could see short clips of
the trailer and want to find out more. They would then be able to go online to
see the full trailer or look on the internet to find out when it is on at the cinema.
This method would be perfect for a wide audience to see the trailer.