2. “We no longer simply consume marketing
campaigns, we’ve become active participants in them, as
can be seen in the recent trend in transmedia storytelling.
Today, the movie released in cinemas is just one part of a
wider narrative jigsaw that stretches beyond the confines
of the theatre and across other forms of media.”
3. Film trailers
Film trailers are common ways of advertising a film on TV, they are 1-2 minute
glimpses of a film including a series of selected shots from the film that would
interest the audience, make them want to go and see the film but not give too much
away. Usually the most funny, exciting or scary moments of the film are chosen to
feature in the film trailer so the audience are instantly drawn in and attracted to the
film. This could be to do with occurrences in the films storyline, but it could also be
because a certain actor they like is in the film. Trailers are one of the most important
and widely noticed methods of advertising a film as they are on TV and can be seen
on YouTube, they can make even a poor film look good to an audience. A main
feature of a trailer that attracts an audience is the music in the background as it fits
the theme of the film and is often very dramatic and memorable so when the
audience next hear that piece of music they would instantly think of the film and be
reminded of it. Film trailers for big movies are usually released between 6 months
and a year before the film comes out at the cinema and more and more details are
added to the trailers as the months go by to add suspense and give the audience
more cheeky hints to make them want to find out more. Trailers are also often seen
before films are brought out on DVD for the benefit of people who haven’t seen that
film in the cinema like others may have.
4. These are the people that are involved in the creation of Battleship and
other details about it’s release etc.
Directed by Peter Berg
Produced by:
-Peter Berg
-Brian Goldner
-Duncan Henderson
-Bennett Schneir
-Scott Stuber
Written by Jon Hoeber &Erich Hoeber
Starring: Taylor Kitsch, Alexander Skarsgård, Brooklyn Decker, Rihanna, Liam Neeson,
Tadanobu Asano
Music by Steve Jablonsky
Cinematography Tobias A. Schliessler
Editing by Colby Parker Jr.
Billy Rich Studio Hasbro
Bluegrass Films
Film 44 Distributed by Universal Pictures
Release date(s) April 11, 2012 (2012-04-11) (International)
May 18, 2012 (2012-05-18) (United States,Canada) Running time: 131 minutes
Country United States Language: English Budget: $200 million Box office: $58 million
5. Methods of advertising
Companies use lots of different methods of advertising so a wide range of people of
all ages and stereotypes see the film trailers and posters. This is because any genre of
film could appeal to any person. A modern way of advertising a film is via Facebook
groups and the internet. While someone is flicking through Facebook or another social
network site such as twitter then they may come across fan pages or people talking
about a film that is due to be released. They then may go onto the page and read
about it, this would enable them to find out information such as who is in the film and
what it is about so they would be able to make a decision about whether they wanted
to go and see it. Another advertising method is the TV, while people are watching TV,
they can be drawn to adverts about films due to the dramatic music and the actors
that may star in the film. This is one of the main ways of advertising for a film. Posters
and magazine adverts are also a common way of advertising for a film as a wide
variety of people read magazines, go to the cinema and stand in bus stops where they
are able to take the time to look at the poster or advert and find out who is in the film
and what it is about. If an audience member sees a teaser trailer on the television
then they may have been attracted to the film and decide to go on YouTube and look
for more trailers to find out some more about the film before going to the cinema to
watch it. Another way of advertising via a film trailer would be during the adverts
before another movie begins in the cinema. This would mean that current film lovers
would be able to see a short glimpse of the film before watching another one.
6. These are some of the different posters to
advertise the film Battleship.
7. Posters
There are many different posters that advertise films. They vary the images on the front as
different audience members will be interested in different aspects of the film such as
certain characters such as Rihanna in this film as a lot of males are interested in her
because she is very attractive and females may see her as a role model. In the battleship
posters I have looked at, I have noticed the differences between them are very small. The
colours and fonts are the same as the posters have to be consistent so the audience can
recognise them and what film they belong to. In each of the posters the font is white and
the backgrounds use colours such as black, dark blue and hints of white. Another similarity
between each of the posters is the posture and facial expression of the actors on the front
as the all express the emotion and theme of the film with very serious looked on their
faces. Main points such as names, dates when the film is released and producers are on
the posters as these features would appeal to people as they may take an interest in the
actors starring in the film or the producer that created it. These posters would be put in
different places such as bus stops, cinemas, train stations and sides of buses. Also, posters
like the examples I have given will be in a variety of magazines such as film magazines and
gossip magazines. Advertising in a wide range of places would mean that lots of people
have the opportunity to see the posters and take an interest.
8. Conclusion
Advertising is a very positive thing when it comes to promoting a new film. The
colours, fonts and music used suggests what the genre is as film companies use colours
and fonts that would appeal to the target audience of that type of film. These features
also suggest what the film is about, for example in advertisements for battleship, dark
colours such as black and blue are used representing army and sea. Props are often
used in advertisements such as guns, ships and uniform which would appeal to the
target audiences interests.
