2. Tesco Meal Deal
• Tesco teamed with PowaTag to create the idea.
• Tesco created this app to make the payment of a ‘Meal deal’ quicker
and more effective for customers.
•
Tesco promoted the trial with a ’30 Second Challenge’ which informed
customers they could ‘pick, pay and leave in 30 seconds.”
3. T-Mobile Adds 14 Music Streaming Services to
Package
• T-Mobile has added 14 new music streaming services to its Music Freedom program.
• The package enables T-Mobile customers to access unlimited streaming music without using
up their data allowance, and has been wildly successful following its launch this summer.
• Among the streaming services added were Google Play Music, Xbox Music and SoundCloud,
all of which were voted for by T-Mobile users in an online poll. Also added to the package
were a number of specialist channels such as Jazzradio, radioPup, Rockradio and Bollywood
service Saavn.
4. Facebook Knows You’re Concerned About Your
Privacy, Introduces Privacy Basics
• Social media giant Facebook is aware of the fact that millions of consumers are becoming
more concerned about their online privacy.
• Privacy Basics offers interactive guides to answer the most commonly asked questions
about how you can control your information on Facebook. For example, you can learn
about untagging, unfriending, and blocking, and how to choose an audience for your posts.
• Make purchases more convenient: In some regions, we’re testing a Buy button that helps
people discover and purchase products without leaving Facebook. We’re also working on
new ways to make transactions even more convenient and secure.
5. So… Whatever Happened to QR Codes?
• By the beginning of 2014, no one seemed excited to be using QR codes—at
least, not like they used to.
• They were supposed to make finding the webpages and information you
wanted easier, and they were a great way for marketers to direct individuals
in the physical world to the virtual one.
• You can really see the death of the QR code in how they have been used on
billboards. How is a driver ever supposed to be able to scan that code?
• using QR codes on product tags, in paper advertisements, and around brick-and-
mortar stores is still a great way to incorporate the virtual into the
physical, especially if the QR’s destination is useful and engaging
information.
6. Your Local Hair-cast
• Pantene created an app to go alongside the weather
• It informs women about high humidity, rain and dry weather.
• It also tells you what products to use to help the situatio
7. Sun Activated Advertising
• Neutrogena created an advert
that takes into account where the
customers location is and what
the current weather is.
• It also links into online shopping,
for example is you are shopping
for a summery top the advert will
appear.
• Direction you to the nearest store.
• Informs you on what product you
need with the correct SPF.
8. NFC – Near Field Communication
Near field communication, abbreviated NFC, is a form of contactless
communication between devices like smartphones or tablets. Contactless
communication allows a user to wave the smartphone over a NFC compatible
device to send information without needing to touch the devices together or go
through multiple steps setting up a connection.
Who benefits from near field communication?
• Busy mums checking at supermarkets
• Businessmen and women getting the train to work
• Businesses looking for faster, more secure payment methods for customers
• Students touring a museum
• And many more
Utilising NFC
• A smartphone with an NFC chip could very easily be configured to
work as a credit or debit card. Just tap your phone against an NFC-enabled
payment.
• During the drive to and from work, NFC can unlock your car, adjust
your seats, and even admit you to the company’s secure parking
garage.
• NFC could work well for public transit passes, library cards, hotel
room keycards, and office building passcards.
• Whether you are doing groceries, buying clothes or getting
something from the local electronics store, with a wave of your
phone you could have access to reviews, additional product
information, or prices from other stores. Much like you can do
today with barcode scanning but faster.
• Google recently began pushing this by putting NFC-enabled Places
stickers just outside some restaurants and businesses in the
Portland, OR area. With your NFC-equipped phone you can easily
rate places or read reviews so you have an idea if the food or
service is any good before going in.
9. Proximity Marketing
Proximity marketing—also sometimes called hyper local marketing—uses cellular technology to send
marketing messages to mobile-device users who are in close proximity to a business. The market is
defined by those with Bluetooth or Wi-Fi technology, and the message is sent out electronically by
businesses hoping to digitally connect with nearby consumers.
Who is Utilising Proximity Marketing?
Just about any business or service that is operating from a fixed location can implement a proximity
marketing strategy. Some examples include:
• Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their
credit card or to enroll in their loyalty or rewards programs.
• Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty
or rewards programs.
• Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps
send trivia questions or other games to help them pass the time while they wait for their table to be
ready.
• Shopping centres can offer a proximity marketing benefit to their tenants by putting together a
package of coupons or offer a discount at any mall retailer.
• Travel hubs such as airports and public transportation centers can provide maps or display ads that
can be sold to local tourist destinations.
• General information about a product or service can be delivered through proximity marketing even
if the fixed location of the business or service agency changes.
10. National Rail App
• National Rail app- This app is useful to the consumer due to the fact it means those who often use trains,
whether that be in their everyday life or for their jobs, they will be fully aware of both train times and prices
for tickets.
• It can also be useful for those who are not familiar with trains, due to the fact the app shows not only the
time but which platform the consumer needs to be on, the length of the journey and if there are any
changes.
11. Twitter app
• The Twitter app is one of the most popular apps to date, it has become that popular that people
have created alternative apps relating to it in order to try and make a profit.
• An example of these apps would be one such as ‘unfollow id’, the main goal of this app is to allow
the user once they have logged in to their twitter they are then able to see who has unfollowed
them. There are multiple of these apps one of which the consumer pays for the ones that are paid
for often have an extra perk such as being able to see how long ago the people you are following
have tweeted.
12. Messenger
• It has become the case that the consumer can no longer just have the Facebook app. In order for them to
be able to go on to their messages they have to own a separate app which is messenger, although they
are combined they come on two separate apps.
• This can be seen as frustrating due to the fact it can take up more memory space for something that used
to come together.
13. Benefits of Apps
• Build relationships
• Build loyalty
• Reinforce your brand
• Increase your visibility
• Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase sell-through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the "New App Economy"
• Enhance your social networking strategies
https://mobileapploader.com/myapp/WhyHaveMobileApp.aspx
14. Why use Mobile Apps instead of Mobile
Websites?
• Mobile Apps: Function offline
Mobile Web Sites: Don't
• Mobile Apps: Enable Push Notifications for Direct Contact with
Customers
Mobile Web Sites: Don't
• Mobile Apps: Always visible on your phone's home screen
Mobile Web Sites: Not always visible
• Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don't
15. Technologies Available to create your own
http://seattleclouds.com/?from=google.subcreate%20an%20app.subCreateiPhoneApps http://ibuildapp.com/
16. iAds
• They are interactive adverts that launch when using apps. They allow users
to click different parts of the advert to uncover more information.
17. Examples of iAds
• Renault iAd: Scrolling left reveals different angles of their new electric
car whilst revealing promotional information above it.
http://www.youtube.com/watch?v=CVxKzcx4cH4
• Dove Men+Care iAd: Dove's Men+Care ads showcase branded content
featuring pro-baseball players Albert Pujols and Andy Pettitte, as well
as allowing users to browse through Dove's range of Men+Care
products and offering them the chance to win signed baseballs.
http://www.youtube.com/watch?v=2P97QK8E3pw#t=42
• Stella Artois Holiday iAd: This ad allows users to click various parts of
the advert to gain information back e.g. “click to hear our story” “click
to play.”
http://www.youtube.com/watch?v=l-Cm9dY05pY
19. Smartphone Informational Statistics
• Over 4 Billion smartphone users
worldwide in 2014
• Smartphone users account for a
majority of mobile phone users in 10
of the 22 countries
• Expected double-digit growth within
2016
20. QR Codes
Marketing Statistics Number of smartphone users Global mobile statistics 2014
