Erik van Vulpen
68
Followers
Personal Information
Unternehmen/Arbeitsplatz
Melbourne, Australia Australia
Beruf
Insight | Marketing | Innovation | Digital Strategy | Communication
Branche
Telecom / Mobile
Webseite
-
Info
A seasoned strategy and marketing professional, I help companies find growth opportunities.
I use insight to drive customer centricity, innovation and marketing.
My strengths are in:
- CX, segmentation and all forms of qualitative and quantitative research
- Co-creation, innovation and digital strategy development
- Marketing management
I have worked across Europe, Asia and Australia, with consultancies founded by McKinsey Alumni, start ups as well as large iconic companies in Telco, FMCG and Electronics.
Examples of my work include:
• NBN Co: I initiated segmentation and my customer experience tracking helped to improve NPS from very negative to slightly positive
• World Vision:
Tags
case examples
not for profit organisations
digital media
innovation culture
marketing
roi
Mehr anzeigen