9. Q8) What age category do you most
expect to read a newspaper?
10. What does this show – Target Audience?
Whilst the results of the questionnaire suggests that local newspapers
are currently aimed at over 30’s, this should probably be my target
audience.
However, the results show an open market for a youthful local
newspaper and therefore this, along with other information gained
from the questionnaire, lead me to believe that the correct target
audience for my newspaper is 16 – 30.
I believe this because my main questionnaire audience was 15 – 18 and
19 – 25 years olds. This shows that I now have knowledge of what
types of newspaper they would prefer or like to read and what
contents there should be inside.
Not only this, but I believe a strong connection between my main task,
the newspaper, alongside my ancillary tasks, namely billboard poster
and website, will be successful.
11. Main Task - Newspaper
For my main task, the first two pages of a newspaper, this shows that I
need to implement a more youthful attraction, such as images and
more of a connection to the online market. This is shown through the
answers gained to questions 5, 6 and 7 which suggests my intended
audience prefer online for their news and also that images are
fundamental to attracting them.
I also believe that an eye catching logo or title will help draw my target
audience into my newspaper. This therefore leads me to believe a logo
and one main image on the front of my newspaper along with some
text will be the perfect, basic start to building the front cover of my
newspaper.
All in all, I believe a more youthful approach to traditional news stories
will be the best way to go to create a successful newspaper, perhaps
with more connection to the online age than any current local or
national newspaper holds.
12. Ancillary Task #1 – Billboard Poster
For my first ancillary task, I believe that an eye-catching main image is the
most successful way to go to effectively anchor my main task, the
newspaper. From question 6 it is clear to state that an image is the most
eye-catching aspect of a billboard in terms of my target audience.
This shows that for my billboard poster, I should be aiming for one large
image that will appeal to a more youthful audience alongside a small
amount of text that anchors the image to full efficiency.
Initial ideas would be to anchor the idea I have had for page 2 of my local
newspaper, the widely discussed topic of youth unemployment. I feel that
perhaps a youth unemployment story, whilst not the most attractive
images, would be idea for both newspaper and billboard poster.
I believe this because perhaps 3 youthful characters, 2 male and 1 female,
wearing contrasting clothing, seemingly leaning against a wall would be the
most ideal approach to a billboard poster. Seemingly anchored by text, this
would be a great, eye-catching billboard poster for my target audience.
13. Ancillary Task #2 – Online Website
For my second ancillary task, the online website detailing two
hyperlinked pages, I believe that the homepage and then a news page,
connected to the first page of my newspaper, will be the best, initial
way to go to be successful in linking all 3 of my tasks together.
The reason I believe the most successful way to go is by linking all 3
tasks together is that it will have a more youthful minded approach
with the online world connecting to more traditional types of spreading
news stories.
I believe that this connection between newspapers and online news
websites, that is fairly non-existent in the current popular local and
national newspapers, is key to making my newspaper effectively target
my initial audience. It will also give the whole concept a professional
feel that it was always my aim to do.
