2. THE PROBLEM
There have been amazing advances in digital
video, but video stories are still playing a
supporting role when video should be the star.
3. WHY?
News sites are stuck in a content packaging
rut.
Video is relegated to the top or bottom of an
article template - or worse, put in the right rail.
It’s time for video take its rightful place in a
starring role, and VidStar will make it happen.
5. Features recap:
● Excellent user solution, seamless experience
● Content embedded in the video solves producer
problem of limited video display options in news
packages with related features
● Timeline notifications allow users to control the
experience of when and how to engage in the
embedded material
● Social sharing and discussion options improve audience
engagement and community-building
6. Project by Daily News:
Lauren Johnston, Kristen
Lee and Cecilia Reyes