Maximizing Technology Adoption ROI - Eric Vanderburg - CodeMash 2014

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Eric Vanderburg

Eric Vanderburg, Director of Information Systems and Security at JurInnov, presents "Maximizing Technology Adoption ROI" at CodeMash 2014

Technologie Business

Maximizing Technology Adoption ROI
CodeMash 2014

January 9, 2014
Eric A. Vanderburg, MBA, CISSP
Director, Information Systems and Security
Computer Forensic and Investigation Services

© 2014 Property of JurInnov Ltd. All Rights Reserved

Questions
• How does an organization adopt technology?
• What factors are important?
• What makes technology initiatives succeed?

2
© 2014 Property of JurInnov Ltd. All Rights Reserved

Factors of Systems adoption

Ease of Use

New IS
Adoption

Visibility

Trialability

Relative
Advantage
Compatibility

Rogers (1962, 1983)

© 2014 Property of JurInnov Ltd. All Rights Reserved

3

Process

Get aware

Interest

Evaluate

© 2014 Property of JurInnov Ltd. All Rights Reserved
4

Implement

Confirm

Communicate
• Communicate what we are doing
“IT’s inability to market effectively cements its cost center role in the enterprise:
communicating status but not value, fulfilling requests but not solving problems, and
partially deploying technologies but not delivering expected results.” -Laurie Orlov,
Forrester

•
•
•
•
•
•

Policies
Service updates
Customer service feedback
Employee engagement results
Government priorities
Industry reports and standards

© 2014 Property of JurInnov Ltd. All Rights Reserved
5

Align to Culture
• Deeper understanding of culture
• Leadership’s shaping of culture
• Cultural change factors
• Enacting transformational change
• Barriers
• Temporary tradeoffs

© 2014 Property of JurInnov Ltd. All Rights Reserved

Change factors
Evolutionary







Hybridization: secondary contrary or
different cultural elements with
primary elements
Growth impacts innovation
Increased assets affects risk tolerance

Lewin Change Model

Disconfirmation

Transformative







Can a successful organization change
without a significant event?
Ex: Pearl harbor of data breaches
Lewin Change Model

© 2014 Property of JurInnov Ltd. All Rights Reserved

Learning

Incorporation

For assistance or additional information

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Phone:
Web:
Email:
Twitter:
Facebook:
Linkedin:
Youtube:

216-664-1100
www.jurinnov.com
eric.vanderburg@jurinnov.com
@evanderburg
www.facebook.com/VanderburgE
www.linkedin.com/in/evanderburg
www.youtube.com/user/evanderburg
JurInnov Ltd.
The Idea Center
1375 Euclid Avenue, Suite 400
Cleveland, Ohio 44115
8

© 2014 Property of JurInnov Ltd. All Rights Reserved

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1. Maximizing Technology Adoption ROI CodeMash 2014 January 9, 2014 Eric A. Vanderburg, MBA, CISSP Director, Information Systems and Security Computer Forensic and Investigation Services © 2014 Property of JurInnov Ltd. All Rights Reserved

2. Questions • How does an organization adopt technology? • What factors are important? • What makes technology initiatives succeed? 2 © 2014 Property of JurInnov Ltd. All Rights Reserved

3. Factors of Systems adoption Ease of Use New IS Adoption Visibility Trialability Relative Advantage Compatibility Rogers (1962, 1983) © 2014 Property of JurInnov Ltd. All Rights Reserved 3

4. Process Get aware Interest Evaluate © 2014 Property of JurInnov Ltd. All Rights Reserved 4 Implement Confirm

5. Communicate • Communicate what we are doing “IT’s inability to market effectively cements its cost center role in the enterprise: communicating status but not value, fulfilling requests but not solving problems, and partially deploying technologies but not delivering expected results.” -Laurie Orlov, Forrester • • • • • • Policies Service updates Customer service feedback Employee engagement results Government priorities Industry reports and standards © 2014 Property of JurInnov Ltd. All Rights Reserved 5

6. Align to Culture • Deeper understanding of culture • Leadership’s shaping of culture • Cultural change factors • Enacting transformational change • Barriers • Temporary tradeoffs © 2014 Property of JurInnov Ltd. All Rights Reserved

7. Change factors Evolutionary     Hybridization: secondary contrary or different cultural elements with primary elements Growth impacts innovation Increased assets affects risk tolerance Lewin Change Model Disconfirmation Transformative     Can a successful organization change without a significant event? Ex: Pearl harbor of data breaches Lewin Change Model © 2014 Property of JurInnov Ltd. All Rights Reserved Learning Incorporation

8. For assistance or additional information • • • • • • • Phone: Web: Email: Twitter: Facebook: Linkedin: Youtube: 216-664-1100 www.jurinnov.com eric.vanderburg@jurinnov.com @evanderburg www.facebook.com/VanderburgE www.linkedin.com/in/evanderburg www.youtube.com/user/evanderburg JurInnov Ltd. The Idea Center 1375 Euclid Avenue, Suite 400 Cleveland, Ohio 44115 8 © 2014 Property of JurInnov Ltd. All Rights Reserved