Demonstration of portfolio

1. portfolio
daviddale

2. contact
daviddale
503.504.2995
daviddale@comcast.net
content
brochure
logos
business
infographic
photodesign
webpage
magazine
prezi
montage
labels
annualreports
posters
tradeshow

3. brochure
›discription
Create a new company logo and a brochure to promote a fictional company
›date
›instructor
PhotoShop / Illustrator / In Design
›programsused
›objective
Create a full bleed brochure with text wrap and high quality images
›process
I developed an idea for a company then created the logo in Illustrator.
Then took the logo into InDesign and began to work through the challenges
of creating a sail shaped brochure.
The solution I came up with was sail shaped flaps folding into a hexogonal
center panel.
outh
ails
Our cambered sails have 1-5 camber
inducers to help to hold a rigid
airfoil, for better speed and stability.
These light and easy to
use sails feels great as
you track the biggest
waves and fly with
the wind.
Stronger than the wind
SouthSailsaremadeof
clearpolyesterMono-film,Dacron,
andMylar,withKevlarmeshnear
theclew
and
outhaulwherethe
greatestforcesapply.
Oursailsaremadeby
realsailorsandtested
underthemost
extreme
conditions.
Designedtofly
Aspassionateasyou
Lightasthesky
Handmadetolast
south
isthewayto
Go
W
ehaveavarietyofsaildesignsto
help
youfly.Nomatterwhatthe
conditions,from
theBawley
Point,toCloudBreak,to
winterwavesatWaim
ea
Bay;SouthSailscan
setyouapartfrom
themasses.
Becausewelivethesailor’slife
wenotonlyunderstandyou,
weunderstandyourpassion.
Barrelingdownawave
thatdwarfsyourboard
andsail?Canyou
evendescribeit
ifyouhaven’t
beenthere?
Ourlightweightcon-
structionmakesiteasytoget
outintothespotsyouwant
goanddeliversyouback
withpowerandgrace.
Uncompromising
choicesmake
alloursails
lightandstrong.
BeforewindsurfinghittheOlympics,
SouthSailshadbeenonthe
leadingedge.
Outofalovefor
adventure,and
the
Maorispirit,we
shareourtribal
secretswith
thosewho
seekthe
way.
frontclosed backclosed frontopen backopen
12/01/16
›course
comm 130
Tranberg

4. These are a few logo ideas that I worked on during the class and a couple I did
for clients in the past.
I did three logos for the class using exclusively Illustrator, while the other two
were a combination of Illustrator and PhotoShop.
logos
›discription
Create a variety of logos for real and imaginary clients
›date
›instructor
Illustrator / In Design
›programsused
›objective
Create logos as vector graphics
›process
1o/25/16
›course
comm 130
Tranberg

5. Out of the logos that I did for this project, I chose the ViVid logo and created a
stationary set using InDesign for the layout.
I was interested in the repetition of components of the logo and used different
pieces to create a water mark and background items
business
›discription
Create business suite for an imaginary client
›date
›instructor
Illustrator / In Design
›programsused
›objective
Make a powerful and stylish business set with the chosen logo
›process
1o/25/16
›course
comm 130
Tranberg

6. This was the first full project I had done solely using Illustrator so I really felt the
challenge.
I started with sketches of the general idea, then converted everything into
vector graphics using Illustrator.
The flow of the piece was a challenge, but I think I was able to create a visual flow
that delivered the message in a fun and interesting way.
infographic
›discription
Create an infographic that uses hierarchy and good design
›date
›instructor
Illustrator
›programsused
›objective
Make an effective infographic including at least one chart or graph
›process
11/02/16
›course
comm 130
Tranberg

7. For the photo design assignment, I shot a photo that was intended to capture a
feeling of nostagia.
The page idea was for an imaginary magazine that would be targeted toward
seniors and would accompany an article about remembering old times.
photo design
›discription
Create business suite for an imaginary client
›date
›instructor
PhotoShop / Illustrator / InDesign
›programsused
›objective
Create a photo to capture a feeling, and to use it in a graphic layout
›process
11/02/16
›course
comm 130
Tranberg

8. Since I have recently been hired by this company I chose to do the mock up for
it's web site.
I was motivated to make it look better than what they currently have.
Using graphics that I lifted from their current site, I re-imagined the look and feel
with more elegant colors and simpler navigation
web page
›discription
Create a web site mock up for a prospective client
›date
›instructor
PhotoShop / Illustrator / InDesign
›programsused
›objective
Create a simple and beautiful wire frame to show a developer/coder
›process
11/16/16
›course
comm 130
Tranberg

9. Working with a friend who is a professional photographer I got the the extreme
contrast for the photo of my face by using spectral lighting.
I interested in the idea of two faces and made up an article title that would work
with the split lighting.
I used the actual Interview logo in red to make the black and white background more
stark.
The call outs and the headers were intended to make the cover pop and grab the
readers attention.
magazine
›discription
Create a magazine cover using my own face as the central photo
›date
›instructor
PhotoShop / Illustrator / InDesign
›programsused
›objective
Make a realistic magazine cover that shows my face and demonstrate hierarchy
›process
09/30/16
›course
comm 130
Tranberg

10. This was the first time I had used Prezi, so I had to get familiar with how it
worked and how to integrate pre-designed images into the presentation.
I created an infographic based on a diet that I was trying, and worked it into a
Prezi presentation that stepped through the special features of the diet.
prezi
›discription
Create a prezi presentation that shows movement through a graphic
›date
›instructor
PhotoShop / Illustrator / InDesign/Prezi
›programsused
›objective
Make a presentation using prezi to create movement and flow
›process
10/07/16
›course
comm 130
Tranberg

11. For this exercise I started with a quote that I liked and modified it slightly to
work for my graphic.
I then started to sketch and browse ideas when I was struck by a piece by
M.C Escher that shows the artist looking at his own reflection in a silver ball.
With this as my guide, I found a couple of images that I thought captured the
idea of the quote, and mixed them into a montage.
montage
›discription
Create a prezi presentation that shows movement through a graphic
›date
›instructor
PhotoShop
›programsused
›objective
Make a montage that represented an inspirational idea
›process
10/07/16
›course
comm 130
Tranberg

12. I was called by Slick's to help create a label for their product that was going
on the market for the first time.
They had no logo and no previous look so the field was wide open. Because
it was a BBQ sauce it seemed right to do something with flames and colors
that reflected the nature of the product.
In the design I had to incorporate the label requirements, including
ingredients, recipes and tips, and the bottle dimensions.
labels
›discription
Product labels for Slick's Big Time BBQ Sauce
›date
›instructor
PhotoShop / In Design
›programsused
›objective
Make atractive lables for a new product that would stand out on the shelf
›process
08/15/14
›client
Slick's BBQ Sauce
none

13. I started with Protocall doing video work and was asked if I could help with
some marketing materials.
Over the next few years, I created marketing materials, including print and
online material for this client.
PROTOCALL
2012ANNUAL
REPORT
2013 Annual Report
annual reports
›discription
Annual Reports for a national crisis hotline call center
›date
›instructor
PhotoShop / In Design
›programsused
›objective
Create Annual Reports that were informative and attractive
›process
2009 -2015
›client
ProtoCall Services
none

14. Part of the marketing job for any company is internal, for ProtoCall the goal
was to show their consolers the faces of those they worked with and to
promote a healthy work environment.
These posters were built around a campaign the focused on the ProtoCall
promise which was core to their business both internally and client facing.
These posters were to be hung in the entrances to their offices to greet em-
ployees and visitors.
posters
›discription
lobby posters for Oregon, Michigan, and New Mexico
›date
›instructor
PhotoShop / In Design
›programsused
›objective
Show the faces of employees and promote the call center
›process
08/15/14
›client
ProtoCall Services
none

15. This client was a regular trade show participant, so we made banners that
could be set up together or seperately depending on the size of the show.
Each panel has a stand alone message but can coordinate with
any other panel.
trade show
›discription
Create 8'x3' trade show panels to stand alone or work as a set
›date
›instructor
PhotoShop / In Design
›programsused
›objective
Capture the attention of trade show attendees
›process
08/15/14
›client
ProtoCall Services
none

16. david dale
503.504.2995
daviddale@comcast.net