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April 22, 2011 at 12pm MDT
    Presenter: Michael Eagar
   Michael Eagar – Internet Entrepreneur

    ◦ Internet Entrepreneur
      Building & Consulting Internet Businesses for
       6 years
      Founder at Utah Labs
      Founder at Young Entrepreneurs

    ◦ Background
      Extensive experience as an entrepreneur,
       manager and consultant for various internet
       start-up ventures. Most recently Michael was
       Chief Operations Officer at OrangeSoda.com.
       Today Michael specializes in creating internet
       businesses.
Introduction
What do I need to know?
The phases of your website
Questions to ask yourself
Choose your platform
Phases 1,2,3
Review
My Commitment
Questions
What Do I Need to
     Know?
   Remember that “YOU” are the
    most important factor related
    to your success…

   You can accomplish anything
    you put your mind to…

   Know your strengths and
    weaknesses and build on your
    strengths!
   What is the goal of your website?

   Do you understand your customer
    enough to know what they really
    want?
    ◦ Yes/no

   Do you know how to give your
    customer what they really want?
    ◦ Yes/no
    ◦ Sales cycle of your
      value/product/service

   Will the website provide
    information to existing customers,
    new customers, or both?
   Shop?
    ◦ Will you have a shopping cart or
      shopping buttons?
    ◦ Will you direct them to someone
      else’s shopping cart?

   Request more information?
    ◦ Fill out a form?
    ◦ Email you?

   Call you?
    ◦ On your phone

   Sign up for something?
    ◦ Newsletter
    ◦ Free download
The Phases of Your
     Website
   Phase 1 – Pre Launch

   Phase 2 – Launch

   Phase 3 – Ongoing Updating
Questions to Ask
   Yourself
   How many pages will you have when you launch your website?

   Will non developers be updating the website content?

   Will you have a blog on your website?

   Will you be updating the website more than once a month?

   Will you need custom development and can you easily find a
    developer in your area, or one that you trust online?
   Can you put your work in draft form?
   Is it easy to change the design/colors/CSS files?
   Can you easily add modules/widgets/plugins to improve the
    functionality and performance of your website?*
   Can you edit/customize Title & Meta Tags?**
   Can the platform handle data storage well?***
   How much does it cost?****
   Does it support common marketing activities?*****
   Does it have easy analytics integration
   Does the platform have good support?
   Is it easy to upgrade/update?
   Does it handle 301 redirects easily?
Choose Your Platform
Choose Your Platform:
 Drupal

 Joomla

 Wordpress

 Mambo

 PHP scripts

 Other
   Wordpress if it is basic

   Drupal if it is advanced*

   Magento for ecommerce
Phases
   Layout your website hierarchy
   Collect all the text and images
    you will use
   Decide hosting, domain, etc.
   Figure out all the costs and
    timeline
   Decide how you will update the
    website as you grow*
   Perform keyword research**
   Install and setup the website
   Get it Launched

   Don’t wait for perfection

   Doing something and completing is much
    better than perfecting

   What are the basic features:
    ◦ How many pages do you need to reach your goal?*
    ◦ What basic design do you need to reach your goal?**
    ◦ What hosting/support do you need to reach your goal?
   What do your customers want
    next?

   Improve your design

   Add new features one at a time

   Test, Test, Test
Review
Introduction
What do I need to know?
The phases of your website
Questions to ask yourself
Choose your platform
Phases 1,2,3
Review
My Commitment
Questions
My Commitment
   Who is going to be
    there for you?

   Who can you count
    on for advice
   Mentor
   48 hour business setup
   Includes:
      Website, Domain,
       Hosting, Phone #, Email,
       Social Media Accounts,
       Analytics, SEO Video
       Trainings, etc.


   $8000 Coaching
    Program
   $795- (Today Only!)
   Starting at
    $100/mo.

   Best Quality / Best
    Price

   80%+ of all
    websites have Top
    10 rankings in less   Link Building Service

    than 3 months
Thank You!
Mentoring          Link Building Service




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Choosing the right website for your internet business 04 22 11 vfinal

  • 1. April 22, 2011 at 12pm MDT Presenter: Michael Eagar
  • 2. Michael Eagar – Internet Entrepreneur ◦ Internet Entrepreneur  Building & Consulting Internet Businesses for 6 years  Founder at Utah Labs  Founder at Young Entrepreneurs ◦ Background  Extensive experience as an entrepreneur, manager and consultant for various internet start-up ventures. Most recently Michael was Chief Operations Officer at OrangeSoda.com. Today Michael specializes in creating internet businesses.
  • 3. Introduction What do I need to know? The phases of your website Questions to ask yourself Choose your platform Phases 1,2,3 Review My Commitment Questions
  • 4. What Do I Need to Know?
  • 5. Remember that “YOU” are the most important factor related to your success…  You can accomplish anything you put your mind to…  Know your strengths and weaknesses and build on your strengths!
  • 6. What is the goal of your website?  Do you understand your customer enough to know what they really want? ◦ Yes/no  Do you know how to give your customer what they really want? ◦ Yes/no ◦ Sales cycle of your value/product/service  Will the website provide information to existing customers, new customers, or both?
  • 7. Shop? ◦ Will you have a shopping cart or shopping buttons? ◦ Will you direct them to someone else’s shopping cart?  Request more information? ◦ Fill out a form? ◦ Email you?  Call you? ◦ On your phone  Sign up for something? ◦ Newsletter ◦ Free download
  • 8. The Phases of Your Website
  • 9. Phase 1 – Pre Launch  Phase 2 – Launch  Phase 3 – Ongoing Updating
  • 10. Questions to Ask Yourself
  • 11. How many pages will you have when you launch your website?  Will non developers be updating the website content?  Will you have a blog on your website?  Will you be updating the website more than once a month?  Will you need custom development and can you easily find a developer in your area, or one that you trust online?
  • 12. Can you put your work in draft form?  Is it easy to change the design/colors/CSS files?  Can you easily add modules/widgets/plugins to improve the functionality and performance of your website?*  Can you edit/customize Title & Meta Tags?**  Can the platform handle data storage well?***  How much does it cost?****  Does it support common marketing activities?*****  Does it have easy analytics integration  Does the platform have good support?  Is it easy to upgrade/update?  Does it handle 301 redirects easily?
  • 14. Choose Your Platform:  Drupal  Joomla  Wordpress  Mambo  PHP scripts  Other
  • 15. Wordpress if it is basic  Drupal if it is advanced*  Magento for ecommerce
  • 17. Layout your website hierarchy  Collect all the text and images you will use  Decide hosting, domain, etc.  Figure out all the costs and timeline  Decide how you will update the website as you grow*  Perform keyword research**  Install and setup the website
  • 18. Get it Launched  Don’t wait for perfection  Doing something and completing is much better than perfecting  What are the basic features: ◦ How many pages do you need to reach your goal?* ◦ What basic design do you need to reach your goal?** ◦ What hosting/support do you need to reach your goal?
  • 19. What do your customers want next?  Improve your design  Add new features one at a time  Test, Test, Test
  • 21. Introduction What do I need to know? The phases of your website Questions to ask yourself Choose your platform Phases 1,2,3 Review My Commitment Questions
  • 23. Who is going to be there for you?  Who can you count on for advice
  • 24. Mentor  48 hour business setup  Includes:  Website, Domain, Hosting, Phone #, Email, Social Media Accounts, Analytics, SEO Video Trainings, etc.  $8000 Coaching Program  $795- (Today Only!)
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