The SYNOPSIS project concerns Storytelling and Fundraising for Cultural Heritage professionals. Cultural heritage covers a variety of activities, and a system of values, traditions, knowledge, and lifestyles that characterise society. The heritage sector has to deal with new challenges and it is therefore necessary to develop new professionalism, able to promote and support cultural heritage as it improves not only the overall economic growth and employment, but also social cohesion and environmental sustainability. Storytelling and fundraising skills assume a fundamental role in connecting the past to the future. Cultural Heritage storytelling is concerned with “communicating through stories”, creating narratives through which a cultural heritage enters into an emphatic relationship with people, managing to arouse public emotion. The purpose is to engage people to protect, exploit cultural heritage, and support it financially. This presentation introduces fundraising as part of the training programme

1. Fundraisers Guide
Storytelling and Fundraising for Cultural Organisations

2. WHAT IS
FUNDRAISING
Fundraising for Cultural Organisations

3. General Overview
Fundraising is the raising of assets and resources from various sources for
the support of an organization or a specific project (Fundraising Dictionary)
Fundraising is also a strategic activity of raising financial resources, having a
complex set of knowledge, skills, and attitudes, to ensure over time the
sustainability of a social cause and the organised collective action necessary
to pursue.

4. Different types of Fundraisers
Professional Fundraiser: is the fundraising manager; he/she deals
with strategic planning and coordinates the entire fundraising
activity
Fundraising Expert: he/she deals with the planning (sometimes
also with the concrete implementation) of technical aspects of
fundraising, such as direct marketing, donor database, etc..

5. Different types of Fundraisers
Fundraising Operator: he/she “only” deals with the concrete
implementation of fundraising, within one or more specific
fundraising areas/campaigns
Fundraising Consultant: he/she supports (also from outside) the
organisation in the strategic planning of the fundraising activity, of
some specific areas (corporate, bequests, etc.) or specific
projects. Usually he/she does not deal with operations.

6. General Overview
 We can define fundraising as a strategic activity of raising
financial resources to ensure over time the sustainability of a
social cause and the organised collective action necessary to
pursue it, as well as to promote its continued development.
Therefore, when we define fundraising, we mean a complex set
of knowledge, skills, and attitudes. It is, in fact, a complex
activity aimed at supporting an idea, a project, an activity.

7. Storytelling for Cultural Organisations